Product Description

This book has been described by University professors as "the single best book on building a sustainable society in print." This book documents the historic transition from the petroleum era into the post petrol paradigm. We stand at the very crossroads of this major historic shift. You are a witness to one of the most important times in history. This book provides you with a plan to participate in this major change. Access to petroleum fuel has been a dominant factor of the global economy and industrial civilization for the last 150 years. A paradigm is comprised of the generally accepted thought patterns that provide the base architecture for all other thought and activity within a society. A paradigm is what we think, before we think . Our present culture is based on The Petroleum Paradigm . The Petroleum Paradigm does not only refer to the petrochemical materials that fuel and supply our culture, but the way of thinking that developed as the common world-view that supports the petroleum based industrial society. To make the shift into the Post Petrol Paradigm we will engage in a radical transformation of the way we perceive ourselves as human beings within our global ecology. The new Post Petrol Paradigm is based on a dramatic change in the way we live. We change the way we live by changing the way we think. This book offers you a creative new way of thinking and living. Usually it takes a major crisis to motivate human beings to change their way of thinking. As long as we are comfortable, most of us do not change. The Petroleum Paradigm has reduced most of us to consumers rather than self-realized, intelligent human beings. Consumers do not really think, they respond to stimuli, such as 30-second political sound bytes or 60-second commercials that mentally program the consumer to participate in the mass consumer economy. This book is a wake up call for conscious action. It is time to wake up and think. This book is a catalyst for critic

Product Details

• Amazon Sales Rank: #951832 in Books
• Published on: 2006-11-20
• Released on: 2006-11-20
• Binding: Perfect Paperback
• 432 pages

About the Author
Michael Richards is the founder of the Life Academy, an open educational center dedicated to Sustainable Living. We have had 300 businesses from all 50 states, 4 provinces in Canada and 8 nations travel to the Academy in Cedar Rapids to learn sustainable business practices during the last few years. As the original inventor of soybean wax, Mr. Richards travels globally to work with sustainable business leaders. He has carried out this work in Great Britain, Canada, Netherlands, Norway, Spain, Portugal, Germany, India. Mr. Richards is assisting the Richard Branson School of Business at CIDA University in South Africa as they set up soy wax production as a new industry for South Africa.

Customer Reviews

Timely and Uplifting
I found this book to provide an awesome amount of background as well as an uplifting source of strategies for addressing the massive changes going on in our world today. We are so dependent on oil! While many people fear change Michael tells a story that offers plenty of reason and inspiration and practical ideas for how to start rebuilding the systems that are not working all around us. The wonderful emerging hopeful message in this book is that there is a better way to live than the way we are living today!