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Marketing Reading List
By an Amazon.com customer
Positioning: The Battle for Your Mind, 20th Anniversary EditionPositioning: The Battle for Your Mind, 20th Anniversary Edition by Al Ries
Buy new: $17.79 / Used from: $13.75
Why People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your SalesWhy People Don't Buy Things: Five Five Proven Steps To Connect With Your Customers And Dramatically Improve Your Sales by Harry Washburn
Buy new: $12.44 / Used from: $3.10
Blink: The Power of Thinking Without ThinkingBlink: The Power of Thinking Without Thinking by Malcolm Gladwell
Buy new: $9.35 / Used from: $4.90
Predictably Irrational: The Hidden Forces That Shape Our DecisionsPredictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Buy used from: $15.74
Influence: The Psychology of Persuasion (Collins Business Essentials)Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini
Buy new: $12.23 / Used from: $9.84
The Ultimate Question: Driving Good Profits and True GrowthThe Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld
Buy new: $19.77 / Used from: $4.87
The Power of Persuasion: How We're Bought and SoldThe Power of Persuasion: How We're Bought and Sold by Robert V. Levine
Buy new: $10.17 / Used from: $3.94
Made to Stick: Why Some Ideas Survive and Others DieMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath
Buy new: $17.16 / Used from: $6.69
The Tipping Point: How Little Things Can Make a Big DifferenceThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Buy new: $8.97 / Used from: $2.94
Crossing the ChasmCrossing the Chasm by Geoffrey A. Moore
Buy new: $12.23 / Used from: $4.27
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) by Geoffrey A. Moore
Buy new: $11.53 / Used from: $0.85
The New Positioning: The Latest on the World's #1 Business StrategyThe New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout
Buy new: $10.10 / Used from: $0.46
The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries
Buy new: $11.51 / Used from: $1.60
Permission Marketing : Turning Strangers Into Friends And Friends Into CustomersPermission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Buy new: $18.00 / Used from: $4.23
Purple Cow: Transform Your Business by Being RemarkablePurple Cow: Transform Your Business by Being Remarkable by Seth Godin
Buy new: $13.62 / Used from: $3.20
The Four Steps to the EpiphanyThe Four Steps to the Epiphany by Steven Gary Blank
Buy new: $39.99 / Used from: $37.50