Product Description

Making the dream a reality…

For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn:

•How to put together a business plan
•Different varieties of grapes and wines
•How to lay out a floor plan and what equipment is needed
•How to promote wines

Product Details

• Amazon Sales Rank: #16784 in Books
• Published on: 2008-11-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 368 pages

Features

• ISBN13: 9781592578184
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author
Thomas Pellechia has been a wine salesman, a winery owner, a specialty wine shop owner, and a judge for the American Wine Society. His articles have appeared in Wine Enthusiast, Practical Winery, Vineyard and Winery Management, Washington Wine Style, Spirit, Brandweek, Slow Food’s Snail, Decanter, Wines and Vines, The American Wine Society Journal, and The Finger Lakes Wine Gazette. His latest book is Wine: the 8,000 Year-Old Story of the Wine Trade.

Customer Reviews

A+ Publication
I was amazed at the information that was in this book,all important and relevant. I am taking my time going through it so I can absorb it all. Highly recommend it!

Winery 101
Despite the title, (a common curse with this series) this is a workable reality check for the would be winemaker. There is little actual discussion of technique, but there are many other sources for that. This is more a discussion of what elements would have to be in place for a new venture to be successful.

A "Must-Have" for Anyone Considering Winery Operations
At first, i thought the book was too negative, and actually discouraging to winery-ownership aspirations("You can make a small fortune in the wine business, provided you begin with a large one." HA HA). But as I read other books, I realized the author's purpose: There were just too many people gettin' into the "wine biz" for purely romantic reasons, without an ounce of outdoor/ag/technical/marketing knowledge. It's not hard to "love" wine; many people do. Neither is it hard to love fast cars, but I wouldn't think of operating a sports car dealership. And yes, from first-hand experience, it is VERY expensive to start up a winery. For anyone considering getting into the winery business, this book is worth buying even if only for the wonderful Appendix: an excellent collection of forms, worksheets & resources that every winery operator, or anyone thinking of owning a winery, should definitely include in their personal library.