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Visual Language for Designers: Principles for Creating Graphics that People Understand
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Product Description
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.
In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.
Includes:
- How to organize graphics for quick perception
- How to direct the eyes to essential
- How to use visual shorthand for efficient communication
- How to make abstract ideas concrete
- How to best express visual complexity
- How to charge a graphic with energy and emotion
Product Details
- Amazon Sales Rank: #89053 in Books
- Published on: 2009-06-01
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 240 pages
Editorial Reviews
About the Author
Connie Malamed has a background in art and cognitive psychology, with a B.S. in Art Education and an M.A. in Instructional Design and Technology. She is a consultant in the fields of e-learning, visual communication, media design, and information design.
Customer Reviews
A visual feast filled with substance
This book provides a wide-ranging and practical understanding of how humans interpret visual information, then describes principles for applying that knowledge to the creation of compelling, memorable and informative graphics. So often, graphic designers are trained to think in terms of visual elegance, but not in terms of how people perceive graphical information. This book fills in the knowledge gap for graphic designers as well as instructional designers and other professionals wondering how to best transmit complex information in a graphical format.
The collection of hundreds of contemporary graphic and information designs from around the world is stunning, and could have made a coffee table book or inspiration book on their own. The substantive text leads the reader on a journey to better understand the human mind and learn how to create more profound and valuable graphics. Expect this book to become a classic in design circles.
