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Start an Online Business
By an Amazon.com customer
E-Commerce for DummiesE-Commerce for Dummies by Don Jones
Buy used from: $8.55
A good intro to the entire process of selling online.
The Unusually Useful Web BookThe Unusually Useful Web Book by June Cohen
Buy new: $26.40 / Used from: $6.92
Lots of good ideas that you can put into practice easily.
Designing Web UsabilityDesigning Web Usability by Jakob Nielsen
Buy new: $34.64 / Used from: $0.24
A classic. Don't start a Web site without it.
Permission Marketing : Turning Strangers Into Friends And Friends Into CustomersPermission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
Buy new: $17.15 / Used from: $4.93
Another classic. Read it before you send out your next promotional email.