Product Description

Unlock the mystery behind how companies get their products and services to the first page of Google and other search results. Understand and execute the twelve steps necessary for you to make it happen for your business. What is the importance of PageRank, how does it tie to keywords, why do inbound links matter, and when will I arrive in the Google Golden Triangle? This book shows you how to measure exactly where you are today, how to begin your journey to the top, how to measure your progress along the way and how to estimate when you will arrive. See how so many companies just haven't noticed this seismic shift in how quality sales leads are generated today, and learn how you can steal the market from your competitors before they wake up.

Product Details

• Amazon Sales Rank: #979285 in Books
• Published on: 2008-04-14
• Released on: 2008-04-14
• Binding: Paperback
• 90 pages

Customer Reviews

Lead Generation for a New Generation
With a bewildering array of books claiming to have all the answers for your Web 2.0 needs, it's refreshing to find an author who really "gets it". Techniques like SEO, SEM, PageRank Optimization and AdWords Campaigning are so new that most of the books on the subject are either crammed with jargon or promise the earth, moon and stars. Liam breaks it down for you simply and elegantly, and doesn't insult your intelligence in the process. "It may take you a year," he says, if you're starting from scratch.

It's an easy read, with lots of call-out boxes and illustrations. If you're a typical website, 80 - 90% of your customers reach your site through Search. One way to stay ahead of your competition is to read this book and start implementing the 12 Habits.

Short read - but important topics covered
As a webmaster I include of copy of this book for all my new clients. Generally they are not interested in details but they absolutely need a clear understanding going forward of what we will be doing with their website. It helps them to understand that there is no magic involved in search engine optimization and that it is something that you continue to do over time. It is a quick read and has no-fluff or filler. It is a true cut-to-the-chase book about ones website.

I now understand how search engines work!
I'm not technical, I'm a sales and marketing guy. Finally someone with the intelligence for a layman's mindset has put forth the nuts and bolts of what makes people find you on the world wide web. Key words being WORLD WIDE! With so many choices out there it's next to impossible to be FOUND anymore.

Scanlan's book removed the mystery behind the HTML or whatever else is being coded these days for web services. I'm the CEO of a small services company focused on putting on corporate Executive Golf outings. Very niche. Not so niche that there isnt 000's of other service providers around the globe providing similar services.

Thank you for making this readable, understandable, and most of all, easy to quickly change your web search/find strategy in short order. Excellent read and service. All of us here cannot thank you enough for the thought and energy you put forth in this book! I can only hope my competitors don't find your book as well....