Product Description

Why is 80% of the sales and revenue in any company or industry made by the Top 20% of the sales force? More importantly, what can you begin doing TODAY to move into that elite group of Top Performers? In The Real Secrets of the Top 20%, Mike Brooks gives you the proven skills, techniques, scripts, and strategies that will catapult your closing ratio, boost your confidence, and immediately make you a Top 20% producer. Learning and using these proven and effective skills will be the best career move you've ever made, and this book will show you why becoming a Top 20% producer is much easier than you think - and a lot more fun!

Product Details

• Amazon Sales Rank: #172432 in Books
• Published on: 2008-07-07
• Original language: English
• Number of items: 1
• Binding: Paperback
• 152 pages

Customer Reviews

Excellent!
This is a short sweet book and it gives you the low down on cold calling. The bottom line in sales is that most of the time the information out there is fluff. The meat and potatoes of selling is that you have to be always prospecting - that's the bottom line. You have to get out there and get the business. If you are serious you only need this one book. How do I know? I've bought most of them. This is a no nonsense approach and it works. Get this book - do what it says and you'll make money.

Mandatory Reading For Inside Sales Reps
About six months ago our company hired Mike to come in and train our Inside Sales team and help with our cold calling scripts. We had a difficult time finding someone like Mike who truly understands cold calling and the unique challenges associated with it. When Mike came in to meet with us we immediately knew that Mike "got it". Our sales team is seeing great results because of implementing many of Mike's techniques and using his scripts.

Mike's newest book, The Real Secrets of the Top 20%, encompasses many of these techniques and scripts. There are plenty of sales books out there, but few that focus on cold calling like this book does. You'll learn everything from how to overcome reflex responses to closing techniques that really work. All of the scripts Mike presents are easily adaptable to any type of business. Whether you are a sales rep or a Sales Manager, you'll learn something new.

It's that good!
Finally, here's a book that provides real world tactics and strategies for success. It's not filled with the "Look in the mirror and be happy" rhetoric, or sleazy and manipulative techniques. It's filled with solid guidance and scripts that help you close more deals...if you use them!