Product Description

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

• More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
• Cross-referencing of categories to jump-start creative thinking
• A crash course in basic copywriting techniques
• Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

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Product Details

• Amazon Sales Rank: #10337 in Books
• Published on: 2006-03-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

Features

• ISBN13: 9780071467858
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

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Customer Reviews

Very Helpful
Recently I bought this book and immediately made some textual changes to my company website based upon the contents of this and "Hot Button Marketing" by Barry Feig. The two mixed together have already begun to pay dividends in terms of conversions of visitors into prospects which will lead to customers and/or partners.

The lessons I learned as I read some of the material:
1) You may believe you're using the right words to sell (as I did prior to reading over the book), but there are always improvements that can be made.

2) Have fun--if your current campaign isn't working as well as you'd like, tweak the copy by using some of the suggestions in this book to see if a different word sprinkled in here and there improves things. It's interesting to see what a little change can do as enough of them can add up to one big success over time.

In a nutshell, this book is a great reference to have handy regardless of what you're selling.

Fantastic resource - bigger and better than ever!
I've owned this classic reference book for probably 15 years and used it continually at my desk. I recently bought the new edition to replace my tattered copy. Well worth it - the book has already repaid its cost, and then some, in a few weeks. It's much more comprehensive than the original while still easy to use. The language has a more up-to-date feel, yet the author seems to have kept the classic response-getting words and phrases that still pack a punch. Definitely worth the small investment even if you already own the old edition! Look into More Words That Sell, too - its emphasis on niche markets works nicely in conjunction with the all-purpose nature of Words That Sell.

The most-used writing reference tool on my bookshelf
"Words that Sell" has long been the most well-used reference on my bookshelf ... I use it more often than my thesaurus. It is particularly helpful for finding just the right adjective, which is key for any kind of promotional writing.