Product Description

It doesn't matter how old you are or where you're from; you can start a profitable business. The Young Entrepreneur's Guide to Starting and Running a Business will show you how. This completely updated edition is filled with real, inspirational stories of young people finding success in the business world -- from superstars like Microsoft's Bill Gates and Motown Records founder Berry Gordy to young people who are just starting out. More important, though, it provides a practical, step-by-step pathway, including everything you need to know to start your own business, from creating financial statements to developing marketing techniques.

You'll also discover the tremendous entrepreneurial opportunities that are now readily available through the Internet. This book will show you how to:

• Prepare a winning business plan
  
• Register your business legally and easily
  
• Understand finance and keep smart records
  
• Conduct market research that really works
  
• Use the Internet to reach customers around the world
  
• Build a socially conscious company that gives back to the community

Plus, you'll find dozens of ideas for businesses you can start today! Owning your own business can positively change your life forever. With The Young Entrepreneur's Guide to Starting and Running a Business, nothing can stop you from getting started now.

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Product Details

• Amazon Sales Rank: #193235 in Books
• Published on: 2000-02-22
• Released on: 2000-02-22
• Original language: English
• Number of items: 1
• Binding: Paperback
• 400 pages

Features

• ISBN13: 9780812933062
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Amazon.com Review
Steve Mariotti, a former New York City high-school teacher, founded the nonprofit National Foundation for Teaching Entrepreneurship after he discovered that students who launched commercial ventures tended to eventually blossom in numerous areas. In this updated edition of The Young Entrepreneur's Guide to Starting and Running a Business, he lays out the critically relevant basics on everything from recognizing opportunities and researching markets to handling finances and protecting ideas--all organized and written specifically for the younger reader. Brief case studies and inspiring tales of notables who started young, including Russell Simmons of Def Jam, Tom Monaghan of Domino's Pizza, and Steve Perlman of WebTV, offer encouragement. New chapters on technology (explaining, for instance, ways that computers and the Net provide competitive advantages) and philanthropy ("ethical business behavior is not only morally right, it's good for business") bring Mariotti's advice into the 21st century. No single volume can provide all the details necessary to get an idea up and running, but this one contains enough information and stimulation to move practically anyone off the couch and into the beginning stages of entrepreneurship. --Howard Rothman

From Library Journal
Becoming an entrepreneur offers individuals the potential for financial success and independence. Two new guides explore effective strategies for starting and operating a small business. Mariotti, who founded the National Foundation for Teaching Entrepreneurship (NFTE) and provides entrepreneurial training for inner-city youth, has written his book "for any young person who wants to start a business no matter what his or her ethnic background may be." Mariotti discusses the characteristics of the entrepreneur, selecting the business, financing, maintaining financial records, market research, advertising, and writing a business plan. Throughout, he provides numerous case studies of success stories. Moreover, Mariotti's own story of how he began to teach entrepreneurship makes fascinating reading. The lists of resources and sample forms are especially helpful. Although the work is written for young adults, readers in other age groups should benefit from it. Sullivan, the head of a consulting firm for entrepreneurs and small business owners, offers practical advice for starting a small business. He describes selecting a business, partnerships, financing, marketing, insurance, hiring employees, and using new technologies. He presents lists of sources, including information available on the Internet, and writes clearly and concisely, offering new entrepreneurs a starting point to owning and operating a business. Like Mariotti, he offers new perspectives on entrepreneurship. Mariotti's book is highly recommended for secondary school, college, and public libraries. Sullivan's book is most appropriate for public libraries.
Lucy T. Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1996 Reed Business Information, Inc.

From Booklist
From the first page, Mariotti's enthusiasm for his topic and his impressive body of knowledge will inspire students (and teachers). His prologue (both detailed and comical), which traces what led up to the founding of the respected National Foundation for Teaching Entrepreneurship, is clearly directed to adults who teach entrepreneurship. After explaining the inspiration for his work, he dives in to present a powerful text supported by famous examples (Barry Gordy, Spike Lee), case studies, and personal testimonials from NFTE members. At nearly four hundred pages, the nicely formatted book is packed with so much information that it will likely be used as a reference: readers can consult it repeatedly for advice on everything from starting a business and understanding taxes and investments to using print resources and technology. New vocabulary is highlighted throughout the text. An outstanding resource.. Roger Leslie

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Customer Reviews

Not the book for me.
I am a 22 year old entrepreneur and I mistakely thought this qualified me as young. This book does have some relatively good insights on basic business priciples. The problem is that you have to wade through endless stories of other entrepreneurs, which often leave you wondering about their relevance. The stories are often about high school kids who make $30/week selling sunglasses or renting video games. I think this book would be perfect for a young person from the ages of 12 - 18 who wants to get a taste of running their own business and learn the fundamentals of economics. What I was looking for was a book that was aimed for someone serious about making their business their life. I think this book is either a 5 star or a 1 star. If you are absolutely clueless about economics and business and need to be motivated you will find this book very good. If you already have the motivation and possess a natural business acumen then stop reading this review, because this isn't the book for you, either.

Business concepts written succinctly and enthusiastically.
Steve Mariotti teaches the core concepts of business in a succinct and entertaining way. Each chapter, beginning with an inspirational and cool quote,defines and explains an important business fundamental. His book is interactive, with Q &A and a sample and blank business plan so that you can do the work right in the book!

I highly recommned it to anyone - age 12 to age 90.

More Inexperienced than Young
I still haven't taken the plunge in starting my own business, but I've been doing a lot of reading about doing so. When I picked this up from the library, I expected to take one evening to zip through it. However, it seems to cover the basics of running a business very well. If you have already started your own business, you've probably already dealt with most of the issues presented here. If you're new to the business world (young or old), this book deserves serious consideration.