Product Description

Every day your organization - and you - are in the spotlight. Your employees are performing and the audience - your customers - will love the show, hate it, or worst of all ignore it. Scott McKain has discovered what the film, television, and music industries have known for years: to be successful, you must create an emotional link with your audience.

In a recent survey, Scott says, more than 70% of shoppers said they would tend to switch where they buy things if it were "more fun" to shop somewhere else. You can get customers to switch to your business by making them enjoy dealing with you. In straightforward, practical language and plenty of real-life examples, ALL Business is Show Business tells how to create experiences that will make customers want to do business with you again and again.

• Tell your story well. It will make you a star.
• Have a short, powerful, and unique high concept statement. It worked for Jaws and it will work for you.
• Practice the eight essential acts your customers want you to perform.
• Your employees are the stars of the show. Treat them that way.
• Create the Ultimate Customer Experience, and you will acquire amazing loyalty and unlimited referrals.

"No matter what your business," says Scott McKain, "you are always on stage. Make your performance one that leaves your customers with a feeling of Wow!"

Product Details

• Amazon Sales Rank: #380078 in Books
• Published on: 2002-03-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 224 pages

Customer Reviews

Solid Stuff
If you've read a lot of business books you'll know that it's hard to come across something incredibly new and groundbreaking. This isn't one of them. But it IS a good book. Perhaps the best feature of the book is that it says employees, not customers, should be a company's primary concern. A happy workplace = happy employees = happy customers. It talks about Ultimate Customer Experiences and how the little things make the difference. It's nothing you won't find if you read the spectrum of business books, but it is smart, well written and informative. It's not a "must read" but I'd recommend it. Truth be told, I bought it mistaking it for "There's No Business That's Not Show Business" but I'm glad I read it. It was a happy accident!

Great book from a great speaker
I heard Scott McKain speak at a meeting recently. Following the presentation, our company gave each dealer a copy of this book. I am now buying more copies for my employees. I think this is one of the better business books I have read. It is one of the few that combines ideas with specific points on how to use them. I don't know that I could give it a better recommendation than the fact that I have read it and now I want the people who work with me to read it.

a terrific book
This book has more practical suggestions and ideas than just about any other business book I have read. What I liked the most is that the author has been a part of building and managing real companies and is not some "expert" just talking about theories like we see so much of in business books today. This book and "Good to Great" are the two best books out there.