Product Description

If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!

Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.

• Book I explores how search engines work and which ones offer the best exposure
• Learn to develop a keyword strategy and be competitive with Books II and III
• Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience
• Tips in Book VI show how to line up relevant links for a better search showing
• Book VII shows how to get more from your server and content management system
• Discover how to measure your site’s success in Book VIII
• Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America
• Use SEO and Book X tips to build your brand

With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Product Details

• Amazon Sales Rank: #4952 in Books
• Published on: 2009-04-27
• Original language: English
• Number of items: 1
• Binding: Paperback
• 768 pages

Features

• ISBN13: 9780470379738
• Condition: USED - VERY GOOD
• Notes:
• Click here to view our Condition Guide and Shipping Prices

From the Back Cover
Boost your bottom line with your $25 Google AdWords credit — see inside

If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!

• What makes 'em tick — Book I explores how search engines work and which ones offer the best exposure

• Words are key — learn to develop a keyword strategy and be competitive in Books II and III

• Lookin' good — Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience

• Link up — the tips in Book VI show how to line up relevant links for a better search showing

• What's under the hood — Book VII shows how to get more from your server and content management system

• Confirm your suspicions — discover how to measure your site's (and your competitor's) success in Book VIII

• Expand your horizons — Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America

• Search and find — use SEO and Book X tips to build your brand

Open the book and find:

• What drives search results

• How to match meta tags and keywords to page content

• Secrets for selecting keywords and phrases

• What you should know about HTML, JavaScript, and CSS

• The basics of SEO-friendly design

• How to manage the mechanics of content

• Why your server is important

• Your Google AdWords gift card worth $25!

About the Author
Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet. Susan Esparza is a senior editor for bruceclay.com.

Customer Reviews

Fantastic SEO book
If you only buy one search engine optimization (SEO) book, this is the one to buy. Bruce Clay is the guru of all gurus when it comes to SEO. He makes a highly complex and technical topic accessable to the average reader.

SEO Optimization
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.

The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.

Top Notch Complete SEO Information Source
From beginner to pro, this book is appropriate. It is an outstanding desktop book for anyone responsible for creating a website or a product that runs on the web. We are all lucky that an industry pioneer like Bruce Clay has condensed his knowledge into something anyone can buy for less than $30!