Product Description

Sedu SU-100A Ionic Ceramic Pro Flat Iron featuring Tourmaline technology generates more negative ions than just ceramic irons only. Negative ions eliminate frizz and renew hair with shine and softness. Adjustable heat temperature from 235° F - 410°F. Ultra-lightweight design made with composite materials used in aerospace.

Product Details

• Amazon Sales Rank: #905 in Health and Beauty
• Brand: Sedu
• Dimensions: .65 pounds

Features

• Sedu's patented ultra-smooth ceramic/tourmaline technology
• Smooth straightening motion that doesn't pull your hair and cuts your hair straightening time in half
• Revitalize your hair with softness and shine
• No damage to your hair while eliminating frizz
• Ultra lightweight with comfortable grip

Customer Reviews

Sedu has Topped the Charts
I have been doing hair since 1980's and i've had numerous hair straightening irons through the years and i have to say i have been able to straighten more hair textures without the frizzy afterlook and not waste a lot of time falling behind.... one swipe down the hair shaft and it's perfect.... all i can say is to all the other hair straighteners out there "eat your heart out" SEDU has topped the charts.... to this day every person looking for a hair iron i recommend Sedu.

Calling All Sistas!!!!!
First, I want to say to those who read this ..

I AM 100%, PURE, UNTOUCH, GRADE A, PUREBREED, CERTIFIED, PANTENT-PENDED PROUD BLACK!!! ( I know this because I have a stamp on my butt .. HA!!)

I am going to be honest .. I have the nappiest hair on the planet, and can't nobody tell me otherwise.

I went natural about a year ago. I tried everything to starighten my hair, even the old fashion "hot comb on the stove" routine. It got straight, but I got burned really bad, not to mention burning out my hair.

I bought this flat iron, but didn't use it. I put it in the drawer and forgot about it. My bestfriend came over with her daughter and tell me that she was going to get her hair flat iron at some girls house for $25. That's when I remember I had it. I told her to try this first.

As she was doing her hair, I just stood there with my mouth wide open! It looked like silk (no joke). Renee (bestfriend) started aguing with me. telling me that I never used it, so she should be able to take it. NOT!!!

I used it on my all natural hair, and was so happy!!

I went over to my mothers house and she was mad. She said I went a whole year trying to grow my relaxer out, just to get a new relaxer. When I told her about my Sedu, She couldn't believe it.

Thank you Thank you Thank you!!!!!

Incredible results!
I normally use a mild chemical straightener every 6 months to make my curly hair more manageable. The treated portion of my hair seems to respond the best to this product.
I received this iron and immediately used on my curly hair. It came out bone straight in just a few minutes! Two days later, no change. At that time I washed it and only used a detangler as I normally would, but no other products. After drying it, I used the Sedu, and it looked like someone else's hair. I've experimented to see how long it lasts, and today, almost a week later, it has little change. The only difference is the hair in the nape of my neck. I guess when I sweat, that's the hair that gets wet. Still, a little freeze in the roots seems to give it more body!!!
Wow, I'm soooooooooo happy. This is the hair I always wanted!

Update.
I am still a very happy customer. I no longer use the chemical straightner!!! My hair is so healthy and versatile now that I feel lucky to have found the perfect solution.

To the reviewer who mentioned that all positive reviews get $5: I believe my time and effort would be worth a lot more than that. And yes, the plates get hot.