Product Description

New technology and an increased reliance on stock photos have dramatically altered the world of professional photography. Digital equipment and client requests have altered the scope of the very meaning of “photographer,” while scores of professionals who began and ran their businesses by referral and word of mouth are being forced to re-evaluate their strategies. Photographers, whether beginners or seasoned professionals, need new guidance to face the changed landscape of their industry. The Photographer’s Guide to Marketing and Self-Promotion, third edition, by Maria Piscopo has been revised and updated to address the business in its state today.

Maria Piscopo, a professional photographer’s representative for more than twenty years, is an expert at helping photographers to find more clients and make more money—no matter what the size of the individual operation.

Product Details

• Amazon Sales Rank: #405398 in Books
• Brand: Allworth
• Published on: 2001-07-01
• Released on: 2001-07-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

Amazon.com Review
If you're a photographer trying to earn a living from your work, The Photographer's Guide to Marketing and Self-Promotion may be the best investment you make. Maria Piscopo has been a photographer's representative for more than two decades, and she has honed her message at innumerable industry conferences and workshops. In brief but information-packed chapters, Piscopo explains how to define the type of work you do, research different categories of clients, and persuade them to hire you. She deals with the nitty-gritty of portfolio presentation (how much do you show?), writing the selling "script" (what do you say and how do you tailor it to your audience?), and negotiating costs. Other chapters discuss how to work with a rep and a marketing coordinator. Throughout the book, first-person accounts by successful photographers add welcome practical details. While the level of detail on most topics is unusually thorough (where else are you likely to read about how to leave a voice mail message for a potential client?), a few areas could profitably be expanded or tweaked. There is a lot more to be said about styles and pitfalls of Web marketing, and the chapter on press releases could use the cautionary advice of someone on the other side (a newspaper or magazine editor). And maybe the next edition could lose all those distracting exclamation marks. Piscopo's cheerful, down-to-earth style is plenty persuasive without them. --Cathy Curtis

Review
"Full of specific, practical information that takes into account today’s difficult economic climate for commercial photographers." -- Popular Photography

"Her advice is clear and very targeted . . . a formula for success in this business.” -- Diane Padys, photographer

“Maria’s insight into the working photographer is incredible. She helped me understand the process, and how to grow with it!” -- Nick Vedros, Vedros & Associates Photography

“The thoroughness of this step-by-step approach is also its greatest strength.” -- Photo District News

From the Publisher
Through real-life examples, case studies, and interviews, The Photographer's Guide to Marketing and Self-Promotion condenses theory into practical, easy-to-follow instruction. No one attempting to promote and sell photography today can afford to be without the proven-successful techniques contained within this classic handbook.

Customer Reviews

A business tool for the professional photographer
If you are new in the photography business or you are looking to overhaul your marketing strategies, Maria Piscope book "the guide to marketing and self promotion" will help. In todays rapid change of the photography business good self promotion is the key. Maria Piscope leads your from the basic to the more advanced marketing strategies of the industry. A must read for the beginner as well as the established photographer. The modern artist has to be a good business person this book will be a good start.

Practical, Sane Advice
If you are committed to making photography your life's work, this book is essential. Maria knows how to get your work noticed and sold.

There are a great number of gifted photographers who abandon the work because of seeming lack of success. Maria shows you, in clear, straightforward terms, how to organizae your approach and make clients rave about your insights.

If you want to get the best advice from someone who knows what she's doing, read this book.

Useful and sound guidance to help you go Pro!
This book offers sound practical advice that will help you take your business to the next level. Sure... you may be a great photographer, but effective marketing will get your work in front of the right people.

This book will help you achieve this goal. I occasionally re-read it and it's invaluable.