Product Description

Turn browsers into buyers, boost traffic, and more

Build your store from scratch, or make the one you have more profitable

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

Discover how to

• Use the Yahoo! Store Editor and Manager
• Plan effective store navigation
• Use better images to sell more products
• Build successful advertising strategies
• Generate more traffic from search engines

Product Details

• Amazon Sales Rank: #65313 in Books
• Published on: 2006-03-27
• Original language: English
• Number of items: 1
• Binding: Paperback
• 410 pages

From the Back Cover
Turn browsers into buyers, boost traffic, and more

Build your store from scratch, or make the one you have more profitable

His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.

Discover how to

• Use the Yahoo! Store Editor and Manager
• Plan effective store navigation
• Use better images to sell more products
• Build successful advertising strategies
• Generate more traffic from search engines

About the Author
Rob Snell began by moving his parents' pet store online and tripling its business. Now he has an online consulting service as well as a popular blog at http://ystore.blogs.com

Customer Reviews

Not just for beginners. This book is solid gold for pros too.
First of all, let me start by saying that I have been using Yahoo Store since 1998, and have run an ecommerce business full time since 1999, when I quit my day job.

I picked up a copy of this book to give to a friend who was starting up a Yahoo Merchant Solutions site to sell online. I figured it would be a good way to give them a reference guide so that they wouldn't have to ask me 10 million questions about how to add a new product, or how to upload a photo, etc.

I bought the book without even looking inside. But I started flipping through it the day before I was going to give the book away. Once I realized how great the book was, I ended up keeping it and buying a different copy for my friend!

This book covers all the basics for people who don't know much about getting started.

But more importantly, it has a ton of really great high level strategies and tactics that even someone like me who has been using Yahoo Store for almost 10 years can use.

In fact, one specific part of the book about the cross selling feature made me realize I was approaching cross selling all wrong.

I spent about two hours making some changes to my Yahoo Store, and the store made an additional $10,387.42 in cross sells in the 90 days following those changes. (Yes, that's a real number. Any Yahoo Store will run a simple report to look it up, and that's what I just did.)

That's just ONE thing I learned from the book. I have a list of 16 other changes that I am starting to implement because of what I learned.

Ideas like optimizing my photos better, creating more buyer guides, improving my About Us page, improving the checkout pages, etc. And I haven't even re-read the book yet.

In summary: This book is not just for beginners! You're going to find good stuff in it even if you're a pro.

Rob Snell, you are my Yahoo Store hero. Thank you for writing this book.

Must read for those considering starting a Yahoo! business
The idea of getting involved in a Yahoo! business has been both exciting and overwhelming, however Rob's book has provided a wealth of information. Besides helping to better understand the intricacies of a Yahoo! business, this book provides a comprehensive checklist to ensure that you don't miss any steps in the process of starting your own store, maintaining it, and growing it... Thanks!

Profitability in Plain English
One would expect that a "For Dummies" book would have lots of straight-forward information about the subject matter, as this one does. But the added bonus are the witty insights and personal touches that the author shares to bring you close and make you comfortable with the subject. One gets the impression that, "Hey, maybe if this guy from Mississippi can master this and make some money, so can I!"

Rob Snell has obviously gone all-out to make the reader profitable. This isn't just a book of basics that leaves the reader somewhat short of fully equipped. Instead, even an experienced Yahoo store owner can page through the book and pick up advanced profitability tips that can be implemented immediately.

The layout is outstanding. Besides providing a information that can be used in a step-by-step manner, it lends itself to usefulness as a follow-up reference. From investigation into what a Yahoo store is all about, through the planning and building process, right up to fine tuning profitability, this book has it all. Even the index is impressive--very comprehensive. That is extremely useful when you've read the book and want to refer back to a specific feature or control.

I would recommend anyone considering a Yahoo store start by consuming this book. If you already have a Yahoo store, don't be put off by the "For Dummies" moniker--there is much information in here to make experienced owners smarter and more profitable.