Product Description

If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Topics Include

• Search engine optimization (SEO) vs. search engine marketing (SEM)
• Getting to know your searchers
• Crawler-based search engines
• Keywording to rank high in searches
• Keyword combinations, variations, and stop words
• Setting up a site the wrong way: what to avoid
• Creating a search-friendly site
• Submitting websites for search engine indexing
• Building link relationships

Product Details

• Amazon Sales Rank: #912942 in Books
• Published on: 2006-08-23
• Binding: CD-ROM

From the Publisher
Each lynda.com CD/DVD course offers hours of training movies that you watch on your computer. The movies are recorded in pixel-perfect quality, and include the authors' narration and movements as they teach the subject matter. Courses include the same project files that the instructors use, so you can follow along at your own pace. lynda.com tutorials are great for visual learners and people who like to learn by doing. Topics include software applications, workflow optimization, tips and techniques, and much more. Play, fast-forward, and rewind for easy learning.

From the Back Cover
Each lynda.com CD/DVD course offers hours of training movies that you watch on your computer. The movies are recorded in pixel-perfect quality, and include the authors' narration and movements as they teach the subject matter. Courses include the same project files that the instructors use, so you can follow along at your own pace. lynda.com tutorials are great for visual learners and people who like to learn by doing. Topics include software applications, workflow optimization, tips and techniques, and much more. Play, fast-forward, and rewind for easy learning.

About the Author
Richard John Jenkins, founder of Web Search Engineer, (www.WebSearchEngineer.com) is a search engine optimization and marketing specialist based in Santa Monica, California. Richard is a member of SEMPO (Search Engine Marketing Professionals Organization). He uses Bruce Clay's SEOToolSet and abides by Bruce Clay's SEO Code of Ethics for all of his SEO clients. Richard brings years of experience and a wealth of multimedia and Web publishing knowledge to his SEO/SEM company and to the training he offers. For many years he was a top multimedia trainer at the American Film Institute in Hollywood. He was also a popular staff software evangelist for Macromedia Corporation and a successful business development manager for Corel Corporation.

Customer Reviews

Excellent - Worth Every Penny!!!
I highly recommend this title along with all the other SEO titles available at www.Lynda.com. I have an annual subscription that lets me watch this and hundreds of other training tutorials. This is a GREAT company. You should subscribe to the site if you want the best deal in town.

Wonderful Introduction to Search Engine Optimization
I just finished this training and have to say it is wonderful. SEO is such a hot topic, and the trainer, Richard John Jenkins, does a wonderful job in covering the topic in fine detail. The foundation of what is obtained from this training can be used to drastically improve a website's ranking in the major search engines using ethical methods, without resorting to "black hat" tactics.

What I didn't know was hurting my online presence
I discovered search engine optimization after having a website up for 3 yeaars that never seemed to generate any business. In fact, I couldn't get my company name to come up when I searched for it myself. In doing some marketing research I discovered this process called search engine optimization (SEO) and what you didn't know about it could hurt you. And it was. I then discovered John's SEO CD that taught everything I needed to know in a way that I could easily comprehend. He teaches using lots of live examples so you know exactly what he's talking about. John is an excellent teacher and reveals valuable resources in his tutorial. Step by step he tells you what you need to do and why you need to do it. What he teaches not only improves one's website, but marketing in general. I highly recommend John's CD and urge everyone to learn about SEO. [...]