 | The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
Buy new: $11.53 / Used from: $8.98 Yes....they are the new rules and my clients sear by them. I recommend they read the part about "persona"...David really drives that point home.
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 | Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini
Buy new: $12.23 / Used from: $10.40 Master of simplification of this complex topic. Entertaining and insightful.
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 | Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott
Buy new: $16.47 / Used from: $10.49 Excellent read for grounding yourself in the numbers of email marketing. Good insights, well explained processes.
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 | E-Mail Marketing For Dummies by John Arnold
Buy new: $14.95 / Used from: $9.84 Dummies books are a great way to get a good overview of a subject area and this one is good.
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 | The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales by Bruce C. Brown
Buy new: $16.47 / Used from: $11.45 Well written book covers the waterfront on email marketing. Author has some great insights. Not as strong for complex sale situations or long sales cycles but a good supplement to that material.
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 | Mastering the Complex Sale: How to Compete and Win When the Stakes are High! by Jeff Thull
Buy new: $16.47 / Used from: $5.47 Jeff is the master. Saw him at a software business conference. The material in his books is foundational and you need to take a look if you are involved in the complex sale.
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 | Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI by Brian Carroll
Buy new: $21.33 / Used from: $14.90 Brian is fabulous! A great thinker on this topic. His blog is great as well...check it out. The complex sale is so different and here is the key to cracking a part of that code.
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 | Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale by Rick Page
Buy new: $12.89 / Used from: $0.40 Rick Page is one of the best "No B.S." thinkers on this topic I have read. This book should be required read for every complex sale gal or guy who "hopes" they make quota!
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 | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim
Buy new: $19.77 / Used from: $10.88 Thinking better about where you compete is so important. Great read!
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 | No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich by Dan Kennedy
Buy new: $12.21 / Used from: $10.49 Dan is the master of "no BS." This book cuts like a saber through the fantasy too many business owners call "work."
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 | Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
Buy new: $18.89 / Used from: $14.00 Excellent work on the frequently overlooked landing page. Too many marketers trash a good campaign when a few tweaks to the landing page would push the whole campaign to the winners column.
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 | Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg
Buy new: $18.89 / Used from: $13.48 The overlooked skill. Too many marketers would rather argue strategy and approaches rather than test. Save a lot of time and deflates a lot of egos...but if you want to ring the cash register, read this book then stop talking and start testing!
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 | Web Analytics: An Hour a Day by Avinash Kaushik
Buy new: $19.79 / Used from: $15.99 What a great approach to such a complex topic...brilliant in it's simplicity!
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 | Long Tail, The, Revised and Updated Edition: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $12.76 / Used from: $2.75 This is one of the most important books of the new millennium. Miss the points Chris makes and miss your easiest revenue stream.
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 | Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
Buy new: $15.57 / Used from: $4.12 Seth is the master! I took over Seth's job at Spinnaker Software as he went off into the wilderness....great to see him bring this kind of clarity to a noisy marketplace.
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 | Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations. by Amy Shuen
Buy new: $16.49 / Used from: $9.50 Must read (and look) book! great illustrations drive home the why and what of Web 2.0.
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 | The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
Buy new: $12.24 / Used from: $7.20 Bob is one of the best in the game...every serious marketer (especially complex sale marketers)need this book within an arm's reach!
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 | Content Rich: Writing Your Way to Wealth on the Web by Jon Wuebben
Buy new: $14.36 / Used from: $11.27 Wow! This guy really gets content! A great answer to the "What do I send them next?" question.
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 | The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan S. Kennedy
Buy new: $10.17 / Used from: $8.79 This book is especially good for the executive who supervises the development of marketing campaigns. I love Dan's irreverence!
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 | Writing White Papers: How to Capture Readers and Keep Them Engaged by Michael A. Stelzner
Buy new: $25.16 / Used from: $30.00 Michael is a seminal thinker on the construction and use of the white paper.
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 | The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb
Every exec who has managed a complex sale needs to read this book! Not for the linear among us.
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 | Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
Buy new: $19.79 / Used from: $8.59 Great practical approach to understanding why companies achieve.
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 | SPIN Selling by Neil Rackham
Buy new: $17.51 / Used from: $5.95 Neil really makes the case for the good listener in the sales role. Very useful for complex sale execs.
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 | CustomerCentric Selling by Michael T. Bosworth
Buy new: $15.35 / Used from: $4.95 The master's insight. A must read...influenced many training programs in use today.
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 | Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales by Orvel Ray Wilson
Buy new: $11.96 / Used from: $0.01 Well organized and good insights.
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 | Email Marketing for Complex Sales Cycles: Proven Ways to Produce a Continuous Flow of Prospects and Profits with Effective Spam-Free Email System by Winton Churchill
Buy new: $10.17 / Used from: $9.01 Have you ever wanted a better result with email?
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