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Internet Reputation Management
By an Amazon.com customer
Radically Transparent: Monitoring and Managing Reputations OnlineRadically Transparent: Monitoring and Managing Reputations Online by Andy Beal
Buy new: $19.79 / Used from: $0.37
A fantastic book on internet reputation management.
Groundswell: Winning in a World Transformed by Social TechnologiesGroundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Buy new: $19.77 / Used from: $12.98
Good book to understand social media.
Search Engine Optimization: An Hour a DaySearch Engine Optimization: An Hour a Day by Jennifer Grappone
Buy new: $18.89 / Used from: $15.00
A good book to understand search engine optimization. Internet reputation management is to a large extent SEO after all.
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum DollarsGuerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson
Buy used from: $0.05
An older book, still a good primer on PR. Getting news that utilizes your search term is key to internet reputation management. This, and books like it, can help you get ideas.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for ConversionsLanding Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
Buy new: $18.89 / Used from: $15.94
If you're going to create new content to assist in your internet reputation endeavors, this book will help.
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 MinutesUltimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall
Buy new: $16.47 / Used from: $12.00
While this book isn't strictly about online reputation management, it is a great book for Adwords PPC Management. We've found the book quite useful.