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The Star Principle: How It Can Make You Rich
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| List Price: | $17.95 |
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Product Description
Star business are start-up companies that operate in high-growth areas and quickly become market leaders. In this essential business guide, acclaimed entrepreneur Richard Koch demonstrates the secrets behind riding star businesses to success. Information is provided both on how to establish a star business and on how to invest in and profit from existing companies that are bound for growth. Warnings on avoiding false stars is also included, along with a number of examples of how existing companies established themselves as industry leaders.
Product Details
- Amazon Sales Rank: #666753 in Books
- Published on: 2008-02-28
- Original language: English
- Number of items: 1
- Binding: Paperback
- 272 pages
Features
- ISBN13: 9780749928407
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
Editorial Reviews
Review
Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to.
About the Author
A self-made millionaire and best-selling author, Richard Koch's several books include The 80/20 Individual, The 80/20 Principle, Living the 80/20 Way, and The Natural Laws of Business.
Customer Reviews
detailed, compelling info for startups & investors
If you've read 'the 80/20 principal' you'll know how easy to read Koch's style is. And how useful the content.
I was skeptical about buying this as I don't (yet) have $1m to invest in buying businesses, which is what I though this book was mainly about.
In fact it's a VERY practical guide to help you examine the strategy of your current small (very small) business & re-work it to give you a much much greater chance of creating a 'star' business
A star has 2 attributes:
- it's leader in it's niche
- the nichee is growing fast
But for the 99% of us who don't already own that business, Koch gives an excellent & detailed guide how to go about repositioning an existing business to meet these criteria
If you're writing a strategic plan - you need to read this
If you're running a small business with lots of competitors - read this
& if you've got the cash to invest in a small business, this is an excellent guide to help with the big picture due dilligence (not the detailed stuff)
and the icing on the cake is the detailed descriptions that Koch gives about his own experiences (good & bad), investments, disasters.
He walks his talk. Anyone worth $100m isn't writing a book to make money on the sale - it's because they want to help. And that's a good enough reason for me to read it!
Business stars only !!!
Richard's new book focuses on BCG's (Boston Consulting Group) definition of a 'star business'. While a very narrow focus, he gives a very detailed explanation backed-up with his own experience as a highly successful VC. Three main themes; the star idea, find a star and nurture a star. Simple writing style straight to the point. Great read for entrepreneurs with lofty ambition!
HOW TO GET RICH
Very easy to read and quite convincing. It's made me want to start my own business, whereas I had not really thought about that seriously before. I still don't quite believe it, but I am getting there.
