Product Description

The fashion industry is becoming more and more global, with many companies sourcing and
manufacturing their goods overseas. Retailing is no different. As more US retailers begin to
expand beyond the home borders, students must have a keen understanding of both foreign
and domestic retailing environments in order to remain competitive. International Retailing,
2nd Edition, will lay the groundwork for understanding the retail environment in key
countries around the world, including Korea, India, China, and members of the European
Union. It will concentrate on how legal, social, and economic measures have affected the
distribution of consumer goods throughout the world and provide a conceptual framework
for understanding future trends.

Product Details

• Amazon Sales Rank: #653911 in Books
• Published on: 2007-06-30
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 640 pages

About the Author
Brenda Sternquist is a retailing professor at Michigan State University's Department of Advertising, Public Relations, and Retailing. She was awarded the 2004 National Outstanding Retail Educator Award sponsored by the National Retail Federation, JC Penney and the Center for Retailing Studies at Texas A&M University. She conducts research throughout Asia, Europe, Latin America and Africa.

Customer Reviews

Excellent coverage of a broad subject
As international retailing grows, American business managers must understand more and more cultures in depth. This book pulls together information and theories from psychology, sociology, marketing, finance, and cultural anthropology in an attempt to inform the reader about major differences between buying cultures. The author introduces general information and then reviews specific areas of the world. Cases about actual companies are included which can be used to illustrate the chapter points. A good start on an evolving subject.

Old School Retailing
The international market has had much change since the release of this book. The markets have evolved and business model have changed.

Additionally for Todays market, It lacks
- Concepts of Item Classification
- Clearing Customs
- Basic Marketing for local markets
- E-tailing