Product Description

A sample of the marketing concepts delivered in this book include an introduction to "Reality MarketingTM which will give you a new perspective on how to market your company. You are not a Fortune 500 company, so don't advertise like one!

This easy-to-follow program will show you effective techniques for marketing your company including unique discussions on ""The Blue Red Test" , ""The Purple Cow" , ""The Scratch Out Drop In Test" and building a powerful ""Marketing MachineTM".

This might possibly be the most effective time you'll ever spend on marketing your company.

Mike Lieberman and Eric Keiles are two of America s most original and contrarian marketers. They have built their whole business on helping small business owners unthink the methods of advertising that large agencies promote. Instead, they developed their own methodology of Reality Marketing, which directly helps business owners looking to take their companies to the next level.

Previously available to their clients only, now they bring their tried and true marketing programs to everyone via this book, Reality Marketing Revolution. Throughout its pages, the book not only unveils and explains new marketing concepts, but provides exercises to help the reader crystallize this methodology into tactics they can use for their business right away. With its companion website, the tools are available if the business owner is willing to take the leap to a new kind of thinking...

Product Details

• Amazon Sales Rank: #29982 in Books
• Published on: 2008-08-15
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 192 pages

Review
"Finally! A book filled with real-life innovative marketing ideas that will help any small business owner generate more leads and keep their pipeline full." --Gene Marks - Author of The Streetwise Small Business Book of Lists

"Finally! A book filled with real-life innovative marketing ideas that will help any small business owner generate more leads and keep their pipeline full." --Gene Marks - Author of The Streetwise Small Business Book of Lists

"Finally! A book filled with real-life innovative marketing ideas that will help any small business owner generate more leads and keep their pipeline full." --Gene Marks - Author of The Streetwise Small Business Book of Lists

"If you are one of the thousands of business owners struggling to fulfull your dream of entrepreneurialism - read this book now!" --Jeffrey Fox - Author of How to Become a Rainmaker

"This book is full of useful and valuable information on how to market way smarter and have your dollars work way better. Not just a book, but a workbook for the entrepreneur who wants to out-market the competition" --Chet Holmes - Author of The Ultimate Sales Machine

"This book is full of useful and valuable information on how to market way smarter and have your dollars work way better. Not just a book, but a workbook for the entrepreneur who wants to out-market the competition" --Chet Holmes - Author of The Ultimate Sales Machine

Review
"If you are one of the thousands of business owners struggling to fulfill your dream of entrepreneurialism - read this book now!"

Review
"This book is full of useful and valuable information on how to market way smarter and have your dollars work way better. Not just a book, but a workbook for the entrepreneur who wants to out-market the competition."

Customer Reviews

From the authors
Watch Video Here: http://www.amazon.com/review/R20L12RVXXSK6

solid information
I enjoyed this book. It gives good solid advice and does it in simple terms. It is especially good for small businesses who don't have big marketing budgets. There is plenty of practical down to earth advice and it is well worth the cost and the time it takes to read the material. It is not your typical fluffy marketing book.

This book transformed my business!!
Simply put, this book has changed not only the way I look at business, but specifically, the way I look at MY business. I've been a self-employed entrepreneur for nearly 25 years now and (of course) considered myself an expert at marketing (don't we all??). After all, I've made a living in this business for decades...who's going to tell me something I don't already know! It wasn't until I read this book that I realized how much I've really been missing. The idea of "Reality Marketing" is such a simple but entirely unique way to look at marketing strategies and although I've read DOZENS on the subject of marketing, this book offers up a clear, concise plan with simple-to-follow steps that any business owner (S,M,L,or XL) can immediately implement to increase their company's visibility in the marketplace as well as position that company to stand out as "remarkable" among the competitors.

Reading "Reality Marketing Revolution" was like someone taking off the "blinders" I've been wearing for the past two decades. I can't wait to put my new plans into action and get my business to where it should be...ON TOP!