 | Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li
Buy new: $19.77 / Used from: $14.50 I'm the co-author of this book, which is coming out in April 2008.
|
 | Marketing to the Social Web: How Digital Customer Communities Build Your Business by Larry Weber
Buy used from: $3.27 |
 | The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Buy new: $24.95 / Used from: $0.26 |
 | The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke
Buy used from: $0.08 The book that talked started it all, foreshadowing the development of "conversations".
|
 | The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right by Debbie Weil
Buy used from: $2.11 An excellent step-by-step guide to corporate blogging.
|
 | Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin
Buy new: $15.57 / Used from: $4.45 |
 | Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki by Rohit Bhargava
Buy new: $15.61 / Used from: $9.01 I haven't read this book yet, but Rohit has a wonderful point of view. I'm really looking forward to reading his ideas in long form.
|
 | Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe
Buy new: $19.77 / Used from: $3.99 |
 | The Open Brand: When Push Comes to Pull in a Web-Made World by Kelly Mooney
Buy new: $16.49 / Used from: $8.45 Beautiful book, especially well suited for brand marketers.
|
 | Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott
Buy new: $18.45 / Used from: $3.09 |
 | Citizen Marketers: When People Are the Message by Ben McConnell
Buy new: $16.50 / Used from: $0.01 |
 | The Wisdom of Crowds by James Surowiecki
Buy new: $10.20 / Used from: $4.99 |
 | Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble
Buy new: $16.47 / Used from: $1.99 |
Listmania!
