Business Communication: Building Critical Skills with PowerWeb and BComm Skill Booster
|
| Price: | $94.06 & eligible for FREE Super Saver Shipping on orders over $25. Details |
Availability: Usually ships in 10 to 12 days
Ships from and sold by Amazon.com
52 new or used available from $0.56
Average customer review:Product Description
Business Communication: Building Critical Skills by Locker and Kaczmarek represents a unique approach to a hands-on course. Written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative modular structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this four-color paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.
Product Details
- Amazon Sales Rank: #838818 in Books
- Published on: 2003-02-05
- Original language: English
- Number of items: 1
- Binding: Paperback
- 672 pages
Editorial Reviews
About the Author
Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas A&M University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.
Customer Reviews
Business Communication--Building Critical Skills
Having taught business communications for years, I've been waiting for a textbook that effectively combines business theory with practical approaches for improving students' writing. Using an innovative modular approach, Locker & Kaczmarek's Business Communication-Building Critical Skills (BCS) succeeds in doing both.
What I like most about BCS the flexibility it affords. Its modular approach enabled me to design a curriculum that complemented my teaching style. For instance, each module contains a "Polishing your Prose" section-a series of exercises that review topics ranging from grammar to parallel structure. Throughout the semester, I've used these sections to help students improve their writing noticeably. Other texts tend to relegate discussions about grammar and the craft of writing to single chapter or a less-than-adequate appendix.
In addition to creating an innovative and flexible text, Locker and Kaczmarek have helped to simplify the instructor's job by providing a wealth of supplementary materials, including an online resource, PowerPoint presentations, transparency masters, a test bank, and a computerized gradebook.
Having already used Business Communication-Building Critical Skills, I cannot recommend the text enough. I expect to use it for many semesters to come. I would encourage you to purchase the book (Published by McGraw-Hill) and see for yourself.
Well Done
One of the better business communication texts available. Students find it easier to read than the competitors'. I like the many supplements that come with it. I also like the module approach. I've taught many business communication classes and students almost always complain about the book. Not this one. I wouldn't recommend it if it didn't work. The cost is reasonable and the examples are good. One minor complaint: The web page for the book calls modules "chapters." Not a big deal compared to the many, many things that work in this book.
Great Book
Few business writing texts balance salient instruction with an easy-to-read writing style. Business Communication: Building Critical Skills does just that. None of the textbooks I've used scored as highly with the students for effectiveness and easy use as this book. As anyone who teaches writing knows, students frequently complain about the textbook regardless of how good it is. Usually those students are the ones that do poorly in the class. But this book satisfied just about everybody including me. The authors manage to cut all the unnecessary information books of this kind usually are crammed with and get to the point. The exercises are great and have real world application, and the many grammar refreshers helped improve my students' writing. It's especially good for non-native speakers of English. This book seems well designed for teachers and students, and I would recommend it to both groups. The book is also cheaper than many competing books, which makes it even more attractive for students on a tight budget, which is most students today.



