Product Description

Joe Girard, bestselling author of How to Sell Anything to Anybody, takes readers step-by-step through the selling processstraight past the gatekeeper and into the prospects office.First published in 1989 by Warner, HOW TO CLOSE EVERY SALE is back with timeless sales advice.Teaching readers how to overcome objections and how to close even the most difficult sale, here are the inside tips, the philosophies, the fundamental principles, and the crucial fine points many salespeople overlook. Joe Girard explains how to make a prospect feel obligated to buy the product. He discusses how to recognize the right times for subtle high-pressure tactics and how to go double or nothingand close that sale now or never! Whether its casual browsers or professional buyers, the worlds greatest salesperson will show readers how to turn every prospect into a closed sale, doubleeven tripletheir income, and become the number-one salesperson in their field.

Product Details

• Amazon Sales Rank: #166313 in Books
• Published on: 2002-06-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

Features

• ISBN13: 9780446389297
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

About the Author
Joe Girard was voted the World's Greatest Salesman for twelve years in a row by the Guinness Book of Records. He is the author of a number of books, including How to Close Every Sale, Can't Lose Sales Tips from the World's Greatest Salesman, and How to Sell Anything to Anybody.On this audio he share his tips for selling your most important product -- yourself.

Customer Reviews

The Sage Speaks
I have read some of the reviews for this book and thought I would throw in my 2 cents. I have had the audio version of this book in my car for the last two years. I imagine it is like having your successful uncle ride along with you, giving you information and tips you immediately understood were priceless but did not have time to write down or were desperate to remember later. Sure his information is very basic. Yet, it serves as a constant reminder to any sales professional that selling is really about understanding some very rudimentary motivations and making sure your product/service meets those needs. Oh by the way, thanks Joe - I am #1 in my territory and customer referrals bring in a constant flow of new business.

Highly Recommended!
Author Joe Girard provides a view of traditional sales strategies. He presents every step in the sales process and offers advice about every obstacle that you are likely to encounter. While his impressive credentials and experience qualify him to speak and write about successful sales techniques, these strategies, as presented in this book, may backfire when used on today's savvy consumers. Nearly every one of the author's suggestions involves obvious sales one-liners, maneuvers, and psychological tricks that today's marketing-saturated consumer is either immune to or would see right through in an instant. Although written in great detail with plenty of useful examples, this book serves best as an adjunct to other reading material on the subject. We at getAbstract recommend this book to anyone who has to sell a product or service and wants basic information.

First-hand advice on under-handed sales gimmicks...
Joe Girard has an impressive record as a salesman, a fact to which the reader is treated at regular and frequent intervals throughout the book. Self-aggrandizement notwithstanding, this book left me quite convinced that car salesmen have earned every bit of their sleazy reputations.

I suppose that if you sell products for a living, there are some useful (although hardly novel) techniques highlighted in this work. That said, I'm not sure how Girard draws a distinction between himself and the myriad other "super-salesmen" authors on the market today...I certainly couldn't.

Beyond the general feel of the author's style and content, there are other cautionaries to relay. For instance, there is virtually no use in reading this book if you sell expertise or advisory services of any kind. Likewise, if you're a stickler for principle-based selling, this might not been the read for you.

To state the matter plainly, this book is replete with petty dishonesties that are pawned off on the reader as "techniques" of one variety or another. Finally, the reader should note that Girard's text presupposes a fairly unsophisticated buyer, so if that doesn't match your clientele, then you might want to keep browsing the bookshelves. In sum, if you're not selling products in a high-pressure, high-volume environment, there's nothing here particularly new or appealing from Mister Girard. This reviewer strongly recommends that you find another seller...