Product Description

This report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given.

Product Details

• Published on: 1999-07-22
• Released on: 2005-09-30
• Original language: English
• Number of items: 1
• Binding: Ring-bound
• 169 pages

From the Publisher
Our publications provide timely and reliable market information as a complement to strategic planning processes. For a price well below the cost of a round-trip business-class ticket, the executive has access to the basic factors driving strategic planning. As such, our reports are a 'one-stop' shop by giving coverage to both economic, but also political, human resources, entry strategies and legal risk issues. With offices in Europe, Africa and the United States, Icon Group International has a number of specialty research groups. This report was published by the Media/Publishing Research Group.

From the Author
This report is one of many published by the Media/Publishing Research Group, a division of Icon Group International, Inc. Other titles we have published of relevance include:

-- Advertising in China: A Strategic Entry Report, 1997

-- Advertising Services in Egypt: A Strategic Entry Report, 1998

-- Book Publishing in Argentina: A Strategic Entry Report, 1997

-- Book Publishing in China: A Strategic Entry Report, 1997

-- Book Publishing in Poland: A Strategic Entry Report, 1998

-- Books in Australia: A Strategic Entry Report, 1997

-- Film Production in Australia: A Strategic Entry Report, 1998

-- Films_Videos and Other Recordings in Mexico: A Strategic Entry Report, 1998

-- Mail Order in Germany: A Strategic Entry Report, 1998

-- Printing and Graphics Equipment in Egypt: A Strategic Entry Report, 1997

-- Printing Equipment in Peru: A Strategic Entry Report, 1998

-- The Film Market in France: A Strategic Entry Report, 1998

-- The Video Market in France: A Strategic Entry Report, 1998

Excerpt. © Reprinted by permission. All rights reserved.
The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in China.

This report helps executives evaluate strategic investment and entry alternatives in China. In order to evaluate China, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

This report provides a strategic profile of China along these lines. Throughout the discussion, literally hundreds of statistics on China are benchmarked against regional and global averages. The reader can thus quickly understand where China fits into the regional and global perspective. The report first investigates the economic fundamentals affecting China. These fundamentals are the source for China's latent demand. Then, the subsequent chapters detail China's accessibility. This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in China, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations). Because local presence can increase exposure, the report next assesses a number of factors affecting business risks in China (again, benchmarked against regional and global averages). These include: political risks, legal risks, cultural/demographic risks. Risks can only be evaluated within a historical context; history, alas, often repeats itself. The final chapters summarize China's economic, political and social history. In doing so, the reader has a full appreciation of history's role in shaping China's current potential.