Product Description

Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why many advertising creatives keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.

Product Details

• Amazon Sales Rank: #913473 in Books
• Published on: 2006-09-28
• Original language: English
• Number of items: 1
• Binding: Paperback
• 250 pages

Customer Reviews

A Great Tool
Street Smart Advertising is a great book. I used it for one of my classes and it really helped me to improve my creative thinking and execution. This book includes many visual and real-life examples, which makes it really easy to understand. Such as the changing ads that are placed atop NYC taxi cabs. This book covers everything, from A-Z, that one needs to know in the creative field. Berman also included a handy advertising glossary. I recommend this book to anyone who is in the creative field or longs to tap into their creative potential.

If you want to be creative
This book has all the bases covered. From mind exercises to amazing campaigns, Street Smart Advertising gives creatives the tools needed to take their ideas to the next level. When sitting stumped and uninspired this is the book to turn to in order to get those juices flowing. It may sound like I'm really talking it up, but it has prevented me from throwing my laptop, quiting my job, or basically giving up thinking all together. Perhaps I've gone to far, but trust me...this is a good one.

WOW- So much information in one book!
Margo Berman's enthusiasm and expertise for creativity and advertising really shine through on every page of this book. As someone who is very knowedgable about marketing but not so much about advertising, this book really added to my knowledge. It has served as a great resource over and over again. If you are interested in reading it front cover to back page, you can and you will learn much from the real-life "street smart" examples. The exercises help you apply the information. However what I find most useful about the book is that each chapter stands up by itself. I read the material and do the exercises and really feel I understand the material. It is like a mini-course in each chapter. Thanks again Margo for providing so much of you in this book!