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Write on Target: The Direct Marketer's Copywriting Handbook

Write on Target: The Direct Marketer's Copywriting Handbook
By Donna Baier Stein, Floyd Kemske

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Product Description

The direct marketer's copywriting handbook gives you inside secrets to mastering the two most powerful tools of direct marketing. Loaded with examples from some of the most successful direct marketing programs working today. DLC: Sales letters - Handbooks, manuals, etc...

Product Details

  • Amazon Sales Rank: #1305208 in Books
  • Published on: 1997-01-01
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 274 pages

Customer Reviews

An excellent book for anyone who wants to learn copywriting.5
Write On Target: The Direct Marketer's Copywriting Handbook by Donna Baier Stein and Floyd Kemske will give you an excellent understanding of what direct marketing copy is and isn't, how to write good copy, and how to tell good copy from bad.

I really liked it because it has lots of sound, practical advice, tips, and checklists. It also has many examples of real campaigns covering all types of direct marketing copy from letters and brochures to the hot topic of writing for online media such as Web sites. Many examples are reproduced from the originals, showing parts of the package with graphics. It always gets my creative juices flowing when I read what the really greats in the industry are writing.

Even though I'm an experienced copywriter, going back for a "refresher course" is always helpful. For the person just starting out or with a couple of years' experience . . . this book is a must! It's also very valuable for anyone who has to hire copywriters, teach cop! ywriting, or approve copy.

Great Book for Direct Marketing5
This book covers mainly the topics direct mail (mail package, letter, response form ec.). It also covers topics like brochures, print ads and catalogs. But there are also some additional chapters on the radio ads and the internet (aka online media). The later one was highly stimulating and provoked a partial redo of the website I build as part of my work as a centermanager....

Great even for veteran writers5
Donna is a fountain of copywriting and DM knowledge. I've found her to be a great resource--and I've been an advertising writer for almost 30 years. Good stuff here.