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The Advertising Controversy: Evidence on the Economic Effects of Advertising
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| Price: | $108.95 & eligible for FREE Super Saver Shipping on orders over $25. Details |
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Product Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
Product Details
- Amazon Sales Rank: #2573020 in Books
- Published on: 1981-02-28
- Original language: English
- Number of items: 1
- Binding: Hardcover
- 245 pages
Editorial Reviews
Review
“A comprehensive, well-documented review and summary of extensive research literature on the economic role and impact of advertising. . . . [It] provides valuable insights for economic theorists, marketing managers, public policymakers, as well as academicians.”–
