Product Description

Essential strategies to show companies how to partner with nonprofits -- and make money.

Product Details

• Amazon Sales Rank: #299656 in Books
• Published on: 1999-08-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 248 pages

Review
"In a time when so many corporations are searching for ways to improve their perception in the marketplace, along with their profits, Making Money While Making a Difference makes an invaluable contribution to American business practice." -- Joan Shapiro, Senior Vice President, South Shore Bank of Chicago

"Nonprofit organizations have countless opportunities to align their interests with those of enlightened corporations. Richard Steckel is at the cutting edge of aligning these mutual self-interests in ways that are fun and profitable to both parties. Making Money While Making a Difference is a must for anyone involved in either world." -- Michael L. Ainslie, President and CEO, Sotheby's Holding

"On the subject of bridge-building between business objectives and social action, Richard Steckel is the international guru. His thinking is ingenious, imaginative, and practical. It's logical and rational and it has a heart. In brief, I'm a fan." -- John Drummond Director of Communications, United Utilities

"In a time when so many corporations are searching for ways to improve their perception in the marketplace, along with their profits, Making Money While Making a Difference makes an invaluable contribution to American business practice." -- Joan Shapiro, Senior Vice President, South Shore Bank of Chicago

"Nonprofit organizations have countless opportunities to align their interests with those of enlightened corporations. Richard Steckel is at the cutting edge of aligning these mutual self-interests in ways that are fun and profitable to both parties. Making Money While Making a Difference is a must for anyone involved in either world." -- Michael L. Ainslie, President and CEO, Sotheby's Holding

"On the subject of bridge-building between business objectives and social action, Richard Steckel is the international guru. His thinking is ingenious, imaginative, and practical. It's logical and rational and it has a heart. In brief, I'm a fan." --John Drummond Director of Communications, United Utilities

About the Author
Richard Steckel has an international reputation as a consultant and speaker on strategic alliances between for-profit and nonprofit organizations. Before founding AddVenture Network in 1984, he was the executive director of the Denver Children's Museum, which became a national model of the earned-income approach to fundraising. Since 1984, Dr. Steckel has developed earned income strategies and products and services for more than 100 corporations and nonprofit organizations in the U.S., Great Britain, Australia, and New Zealand. He is the author of the widely-read book, Filthy Rich & Other Nonprofit Fantasies and In Search of America's Best Nonprofits.

Customer Reviews

Improve business image and contribute to society
Collaboratively written by Richard Steckel, Robin Simons, Jeffrey Simons and Norman Tanen, Making Money While Making A Difference: How To Profit With A Nonprofit Partner is a clear-cut, practical and effective guide to forming a business alliance with a nonprofit organization. Chapters cover such diverse methods as sponsorship, premiums, licensing, strategic philanthropy, and many more avenues to improve business image and contribute to society while remaining profitable. Making Money While Making A Difference, is enthusiastically recommended reading for any business owner or entrepreneur interested in thinking enhancing their financial bottom line through positioning with the not-for-profit sector.

Great Ideas for Approaching Private Sponsors for your Nonprofit
I'm only half way through this book, but already I've gotten a whole white paper full of ways to convince private corporations to sponsor my nonprofit. It's well written and accessible. Its chapters, subsections and topical examples allow one to skim the whole and study the finer points at one's leisure. It could stand to be updated for more current examples, but I still can't recommend it more highly.