Product Description

The wine label is a powerful icon of modern civilization. It is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where wine is grown.

Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, utilizing the power of suggestion to imply flavor and quality. The acknowledged masters of the new wine label design are Jeffrey Caldewey and Chuck House. Over the past several decades they have played a pivotal role in defining the global wine renaissance. They have created design for some of the world’s most sought after and/or most widely disseminated wine labels. Some labels are even pursued by collectors while others are displayed in the modern household as a design element.

This book is a collection of their most important works. Beginning with a short treatise on some of the philosophical aspects of modern iconography, it documents 100 wine labels and bottle designs in life size with complete descriptions of the genesis and thought behind each design concept. This book will become a classic in package design and essential for wine marketers and those who collect label art.

Product Details

• Amazon Sales Rank: #207002 in Books
• Published on: 2003-05
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 228 pages

Features

• ISBN13: 9781891267307
• Condition: USED - VERY GOOD
• Notes:
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Customer Reviews

Great book!
Work from the world's leading wine label artist and designers Jeffrey Caldewey and Chuck House. An intricately produced book incorporating the symbolic language of wine labels, trademark illustration incorporating style with remarkable production elements. The definitive book on wine label art, design and history. Every aspect of wine label design is clearly and thoroughly covered. A beautiful book printed on high quality paper, displaying colourful details and commentaries behind the art of the wine label. The quality of print is so good it's almost as though the original labels have been pasted onto the pages. This book offers to anyone who is fortunate to own it a broadened knowledge on a subject often discussed with little or no knowledge at the dinner table. For many that know much about wines here's an opportunity to learn more about the mystery and allure behind the wine label. I rate this book a '10' on a scale of Ten.

Must Have
A designers must have! Great inspiration on pushing the envelope in packaging design. Jeffrey Caldewey and Chuck House are the top of their field and it shows in every design. A great gift for the upcoming holidays. Everyone from wine connoisseur to artist will enjoy this book.

Great Book for Wine Enthusiasts
This is a great book for any wine enthusiast. It is the ideal coffee table book to have out when your friends stop by. The book is interesting and a great conversation starter. I really enjoyed this book. Of course, it didn't have every wine label I was looking for, but it did contain many of them. This book would make a perfect gift for anyone.