Product Details
ARF model for evaluating media: Making the promise a reality : address given at the Advertising Research Foundation's Intermedia Comparisons Key Issues Workshop, New York, June 30-July 1, 1983

ARF model for evaluating media: Making the promise a reality : address given at the Advertising Research Foundation's Intermedia Comparisons Key Issues Workshop, New York, June 30-July 1, 1983
By Paul H Chook

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  • Published on: 1983
  • Binding: Unknown Binding
  • 30 pages