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What's new in ad testing in the U.S.A.?: The PACT principles (Working paper series / New South Wales Institute of Technology. Faculty of Business Studies)

What's new in ad testing in the U.S.A.?: The PACT principles (Working paper series / New South Wales Institute of Technology. Faculty of Business Studies)
By John R Rossiter

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  • Published on: 1982
  • Binding: Unknown Binding