Product Description

The Inside Scoop to Selling Information on the Internet
You won't learn the key to a four-minute workweek or how to get money to pour out of your computer's printer. And, you won't find over-promises, untested ideas, idle boasting, weird and impossible examples, or hype. This book is the real deal-practical, doable steps, real-life examples and proven strategies to help you harness the powers of the internet and make your information marketing business explode!

• Master the five steps to internet information marketing success: Salutation, Presentation, Consummation, Perseverance and Enticement
• Use the Power of ONE-a proven trick that gets visitors to stay and interact with your site
• Learn proven ways to capture more than 80 % of visitors' names and e-mail addresses
• Use three profit-proven models that inspire sales
• Learn the seven laws for effective order forms
• Discover how to drive customers instead of traffic

Also, get the inside scoop from today's most successful, online information marketers!

Take your information marketing business to the next level-reach millions and make BIG money on the internet.

Product Details

• Amazon Sales Rank: #140304 in Books
• Published on: 2008-08-05
• Original language: English
• Number of items: 1
• Binding: Paperback
• 304 pages

About the Author
Robert Skrob is the president of the Information Marketing Association and author of The Official Get Rich Guide to Information Marketing with Dan Kennedy and Bill Glazer (Entrepreneur Press, 2007).

Bob Regnerus, known as “The Leads King,” is an online marketing consultant who specializes in effective, direct-response website design. He and his team are a certified Google Adwords firm, Yahoo Ambassadors, and charter members of the Information Marketing Association.

Customer Reviews

Good Start - But Shop Around
This book has limited information regarding starting an information marketing business on the internet. In fact, for all of the great general ideas and information, Bob Regnerus rarely recommends anyone but himself for starting an internet based information marketing business. This is a great book for promoting his service and information business. However, in my opinion it does not give the reader a comprehensive source of solutions. There are a tons of other books and millions of web-developers and consultants that will work with you for less money.

A few things you might want to consider if you are going to start an Info Marketing business.
1) At the time of this review I logged onto Bob Regnerus's website trafficandsalesmaximizeraudit.com and the video was not formatted for the website. So I could only see the upper-left-hand corner of his video. I could hear everything and what he was saying was good stuff, just long. I have no problem with self-promotion, but if your going to promote yourself as an internet guru with specific talents in the areas of information marketing and ecommerce site development it would be a great boost to your credibility to have your site actually work. By the way I tested the same site on one other PC and a Mac and his video malfunctioned on all of them.

2) As the self proclaimed "Leads King" his other website `leads' you to believe that he is the only reliable website developer for information marketing. I checked out some of the sites he lists as references; Dartmouth School of Business and Miracle-Ear® and although they have nice websites, these sites definitely DO NOT follow the website formula & layout that Regnerus and most Information Marketers follow. So exactly what he did for these websites I'm unclear on.

3) If you are starting your info business online and you go through all of The Lead King's websites you will find that he has a service for developing and improving websites for this end. In my opinion this is a good idea, get someone who knows how to build info marketing sites to build one for you. It takes some of the guess work out of it and gets you up and running fairly quickly. However, there are alternatives to Bob Regnerus's services. First, I believe he charges too much; as of today $997.00 for Phase 1 and $5,997.00 for Phase 2. (Does that include the glitchy, malfunctioning videos? I don't know) I recently put up a specific information marketing site for a niche market of professionals. I don't like website development so I posted the job on [...] and in a manner of hours I had 24 contractors to pick from and 6 of them had prior experience with this type of site build. It cost me less than half of what The Leads King advertises as his fee. But to be fair he probably includes a number of other things that I didn't want.

There is a ton of information out there for anyone who wants to do a search on the internet for the same information as this book contains. However, this book is a good source of general knowledge presented chronological in order of what should be considering when launching this type of site or business. So I suggest the book as reference material but not necessarily the services promoted in the book. I did find Appendix B interesting because it lists other resources and vendors for media duplication, free publicity, packaging and shipping services, etc.

If you want to get a daily email promoting services that get information marketers up and going do a search for the "list building club" or [...] ; but I caution you not to get too caught up in their stuff either. At least their stuff is free and if you pursue their promotions you will learn a lot about the type of promotions and elements you may want to use to promote your own business.

Good luck to the new entrepreneurs!

Concerns the strategic planning aspect behind the design and building of an ecommerce Web site where infoproducts are sold.

I liked this book, but I didn't love it. Thus, the 4-star rating. Last month I was vacationing in Hawaii where I visited the Barnes and Noble store in Honolulu and purchased "Start Your Own Information Marketing Business" by Robert Skrob et al (ISBN: 9781599181745), and "Start Your Own Coaching Business" by Monroe Mann (ISBN: 9781599181820). I found both books to be wonderful reads and intimately-related to each other. The Robert Skrob book I got in Hawaii has 13 chapters, and the eighth one is a short version of what is covered in the instant book being reviewed. In fact, Bob Regnerus authored that Chapter 8 entitled "Maximizing Online Info-Product Sales, Generate More Money from Your Business," and co-authored the instant book being reviewed.

The instant book being reviewed concerns the strategic planning aspect behind the design and building of an ecommerce Web site where infoproducts are sold. In a nutshell, you have to have a home page that FOCUSES on one thing - selling the product you are trying to sell. On that home page you will want to harvest visitor names and email addresses so you can follow-up with visitors who don't buy when they first visit. Your Web site will need to inform its visitors why they should buy the product, convince them to buy, and make it easy for them to actually buy it. And then there is some talk in the book about how to generate traffic to your Web site. You know, the marketing tools and techniques that so many other books cover reasonably well.

There is a lot more to information marketing on the Internet than just building a killer Web site. You have to have a good idea for a product. You have to be able to produce the product. And you will probably want to be able to maximize revenues from your product by also offering coaching and consulting services that relate to your product. This book does not cover any of these other things. As a result, I found the title to the book to be TOTALLY deficient in explaining to me what the book was in fact about. Wouldn't you expect a book titled "The Official Get Rich Guide to Information Marketing on the Internet" to cover all of these things? Sure you would.

After reading this book I highly recommend you read "Coaching Millions" by Milana Leshinsky (ISBN: 9788979293287). In that book Ms. Leshinsky discloses the system behind her information marketing business. And that system is 100% in line with the content included in the instant book being reviewed. If you take my advice about reading the instant book being reviewed and the other three I mention above, then I'm sure you will want to read "Four Steps to Building a Profitable Coaching Practice" by Deb Brown-Volkman (ISBN: 0595296602). And you might want to read "The Ultimate Training Workshop Handbook" by Bruce Klatt (ISBN: 0070382018)? I picked this last book up in Hawaii, too. I skimmed it and feel as though it has some wonderful information, but is not written so well. 4 stars!

PS. Take a look at the Search Inside feature for the instant book being reviewed and examine the Table of Contents to see exactly what is covered.

This book provides a good outline and top level strategy for internet info marketing
This book gives a good strategic approach to selling info products online. This book is NOT about creating info products, that is covered in the earlier book
The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months. If you do not yet have a product, I recommend you read it first.

What I particularly like is the step-by-step approach advocated by the authors, starting with a singular focus on what they call "The Power of One." This forces infopreneurs to have a singular focus on the individual prospect, rather than a "market" or a "niche."

They then take this concept a step further by recommending the landing/squeeze page strategy to insure the site owner is attracting quality targeted traffic to enter into the sales funnel (this is in lieu of the sales letter landing page written to influence an immediate buying decision). Once there, they outline a strategy of sales pages, autoresponders, blogs and other follow-up strategies to maximize conversion and monetization.

The examples they reference throughout the book are useful models and serve well to clarify the points being made.

The recommended strategies fit well with content 2.0 and the importance of creating a relationship and a community. The recommended resources and examples throughout the book provide a visual reference as a starting point to get an info product site and business started. The checklist at the end of the book is also a useful tool to keep readers on task.

I should note that this is not a detailed reference book on the various elements of internet marketing. For example, the book recommends blogs, video and SEO strategies without extensive detail on each. To have added this level of detail would have diminished the value of the book. One of the big challenges internet marketers face is "Information Overwhelm." This book cuts through the clutter with an effective strategy.