Product Description

Experience powerful performance and superior design with the Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus broadband internet connectivity with built-in BRAVIA Internet Video1 capabilities that let you view select on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.

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Product Details

• Amazon Sales Rank: #1422 in Consumer Electronics
• Color: Black
• Brand: Sony
• Model: KDL-40XBR9
• Dimensions: 22.87" h x 3.37" w x 37.87" l, 37.90 pounds
• Display size: 40

Features

• 16:9 Full HD 1080p Resolution Panel (1920x1080)
• BRAVIA Engine 3 fully digital video processor
• Motionflow 240Hz
• Live Color Creation technology w/ WCG-CCFL backlight
• USB to view photo/music/video

From the Manufacturer
Experience powerful performance and superior design with the premium Sony BRAVIA XBR9 HDTV, featuring Motionflow 240Hz technology for maximum motion detail and clarity, plus internet connectivity with built-in BRAVIA Internet Video capabilities that let you enjoy thousands of on-demand movies, TV shows, music and more, and even lets you personalize your entertainment experience by selecting and positioning widgets containing the latest news, weather, sports and more directly on your TV screen.

Powerful performance and superior design. Click to enlarge.

16:9 Full HD 1080p Resolution Panel (1920x1080)
16:9 Full HD 1080p resolution panel (1920x1080) accepts any HDTV signal and renders it with optimum resolution, so you can take full advantage of Blu-ray Disc players and Sony PLAYSTATION3 entertainment systems that can deliver 1080p content.

Motionflow 240Hz Technology
Motionflow 240Hz technology is Sony's highest level of motion detail and clarity so you enjoy exceptional motion detail in sports, movies and games. Motionflow 240Hz technology quadruples the frame rate, resulting in a crisp fluid motion and a natural, realistic viewing experience.

BRAVIA Internet Video
With BRAVIA Internet Video you can enjoy one of the largest collections of premium and free on-demand entertainment directly to your HDTV. Use your in-home broadband connection and the BRAVIA HDTV remote control to access online video, music, and more content from over 20 providers including Amazon Video On Demand, YouTube, Sports Illustrated, Sony Pictures, Sony Music, Slacker, and Epicurious.com.

Personalize your HDTV With BRAVIA Widgets
Personalize your viewing experience by selecting, positioning, and resizing widgets on your BRAVIA HDTV display. BRAVIA Internet Widgets are small applications that can be accessed with the touch of one button providing you with the latest in news, weather, stock info, and much more right on your BRAVIA XBR9-Series.

BRAVIA Engine 3 Fully Digital Video Processor
BRAVIA Engine 3 is the newest fully digital video processor from Sony. It uses a collection of enhanced algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so every scene produces sharp, vibrant, life-like images.

Four HDMI inputs for uncompressed digital video and multi-channel digital audio from a variety of sources.

Includes RM-YD029 remote. Click to enlarge.

Motionflow 240Hz technology reduces blur level by creating three new frames based on original frames. Click to enlarge.

Live Color Creation Technology With WCG-CCFL Backlight
Live Color Creation technology works with the BRAVIA XBR9-Series' WCG-CCFL (Wide Color Gamut--Cold Cathode Fluorescent Lamp) backlight to achieve wide color reproduction for more natural and vibrant colors. The technology combines advanced chroma signal processing with enhanced filters and purer light to reproduce 105 percent of the NTSC (National Television System Committee) color standard. This means deeper reds and greens with overall color that's truer and more life-like.

USB to View Photos, Music, and Video
Connect your camera, USB-enabled MP3 player, or USB storage device directly to the HDTV's USB input to view photos on the big screen or control your latest music playlist. BRAVIA XBR9-Series HDTVs also include MPEG2 video file support, so you can go straight from shooting video to screening it over USB.

DLNA With Photos, Music, and Video
Compliance with DLNA (Digital Living Network Alliance) allows BRAVIA XBR9-Series HDTVs to access digital photos, music, and video from DLNA-enabled PCs and other devices, so you can enjoy your memories with friends and family in the comfort of your living room instead of crowding around a PC.

Networked TV Guide Interactive Program Guide
Sony has integrated the TV Guide Interactive Program Guide into the exclusive Xross Media Bar (XMB) user interface to deliver regularly updated program listings via your existing Internet connection--with no subscription fees or phone connection required.

HD input x 7
Get versatile HD connection options with seven HD inputs. Four HDMI inputs (up to 1080/60p capable) let you connect a Sony PLAYSTATION 3 entertainment system, Blu-ray Disc player, or any other HDMI-capable equipment and get uncompressed digital video and multi-channel digital audio on a single cable. An HD component input and an HD combo input (1080/60i capable) provide added HD-capable connectivity, and a PC input (HD-15 pin) offers the added versatility of using your HDTV as a computer monitor.

Xross Media Bar Menu Navigation
The award-winning Sony Xross Media Bar (XMB) user interface allows you easily navigate through your favorite photos, music, channels, and connected devices.

Favorites Menu
The Favorites Menu function makes it easy to quickly access your favorite channels and video inputs.

BRAVIA Link compatibility
BRAVIA Link compatibility expands your HDTV's capabilities by letting you connect optional BRAVIA Link modules, including the BRAVIA DVD Link, BRAVIA Wireless Link, and BRAVIA Input Link (all sold separately).

BRAVIA Sync capable
BRAVIA Sync capability combines the one-touch access and control functionality of BRAVIA Theatre Sync with the ability to control CEC-enabled Sony Handycam camcorders and Cyber-shot digital still cameras using the TV's remote and an on-screen display.

Scene Select
Scene Select makes choosing the appropriate settings for the best HDTV experience easier than ever. Scene Select packages different picture and audio settings based on the type of content you want to view. For example, the "Sports" package configures the perfect picture and audio settings to make you feel like you're right in the stadium. Other packages include "Cinema," "Photo," "Game," and "Music."

ATSC/NTSC Tuner With QAM
A built-in ATSC/NTSC tuner with QAM delivers over-the-air digital TV and unencrypted HDTV broadcast signals, as well as traditional analog TV broadcasts.

x.v.Color Technology
x.v.Color technology takes HDTV color expression to new levels. When connected to x.v.Color capable video sources, such as select Sony camcorders, BRAVIA XBR9-Series HDTVs can display nearly twice as many (1.8x) viewable colors as the existing RGB color standard, resulting in more natural, life-like images.

Energy Efficiency
Sony HDTVs exceed Energy Star 3.0 requirement. In addition, they incorporate advanced power saving features such as Light Sensor technology that adjusts backlight intensity based on ambient room lighting conditions and Dynamic Backlight Control that adjusts backlight intensity based on the brightness of the image on the screen.

What's in the Box
Sony Bravia XBR Series KDL-40XBR9 40-Inch 1080p 240Hz LCD HDTV, Remote Control RM-YD029, Batteries (Type AA x2), AC Power Cord (separate), Operating Instructions, Setup Guide, Warranty Card, Table Top Stand (attached)

Which Size HDTV is Right for My Room?

With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience. If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get. Minimum size = Viewing distance/3 Maximum size=Viewing distance/1.5

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Rent or Buy more than 50,000 Titles from Amazon Video On Demand

With Amazon Video On Demand, Sony customers can now instantly watch more than 50,000 commercial-free movies and television shows, including hit new releases and the latest episodes available in HD.

	Using an intuitive interface, customers can order movies right from their couch and enjoy instant playback without waiting for lengthy downloads or annoying commercials. Prices start as low as $.99 and no subscription fee is required.
	Find Choose from thousands of movies and TV shows by browsing the Amazon Video On Demand store on your Sony TV. Access and add to your virtual collection of purchases via Amazon Video On Demand’s Your Video Library and re-watch anytime on your Sony TV, your PC or Mac and other compatible devices.
	Rent or Buy Renting and purchasing titles is a snap with the power of Amazon’s 1-click purchasing. Order new release movies and the latest TV shows right from your couch and you’re watching within seconds. Prices start as low as $.99.
	Watch Enjoy Amazon Video On Demand’s high quality video right from your Sony TV. Videos playback instantly, without waiting for a download. Purchases and rentals are added to Your Video Library and stored online by Amazon so you can conveniently watch them again on your Sony TV, PC or Mac, and other compatible devices.

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Customer Reviews

High style and high performance
I will admit up front that I am a complete HDTV newbie. I hung on to a 20 year old, 22 inch CRT color "monitor television" for far too long, in part because I do not watch much television programming (a bit of baseball, PBS, occaisional Law & Order reruns, that sort of thing) and in part because the whole HDTV techno nerd thing was too intimidating. After much online research and a few surreptitious visits to Big Box electronics stores, I finally settled on the 40XBR9 and bought it from an Amazon seller -- and could not be more pleased with my selection. The picture quality is simply riveting. The menus are reasonably user friendly and I have not found it all that difficult to calibrate for optimum results in a softly lighted room. With minor tweaking, the factory defaults work well for most cable television programming. I used the CNET suggested calibration for movies on the 52XBR9, and it works very well on this 40 inch unit.

This is a beautiful television. The bezel is as slim as they come and is an unadorned, moderately glossy black. While it is not a small television, it is not too overbearing for a medium sized bedroom or office. Considering its slender bezel, and the fact that there are no visible speakers, the sound is more than adequate for watching most TV programming. I purchased a ZVOX 525 sound base and an OPPO blu ray player to go with it. I have yet to watch a blu ray disc, but upscaled DVDs like Ratatouille and Wall-E are incredibly crisp, vivid and detailed, with wonderfully natural color, deep, pure blacks and brilliant whites and grey tones. With sound from the ZVOX, this is a wonderful way to enjoy movies in a moderate sized room without an enormous investment of time and money and without a lot of wiring and equipment monopolizing the space.

The one down side is that the XBR9 is not very forgiving of poor quality source material. My local cable provider still offers a limited selection of true HD content. SD television does not fare well on this set, although with some tweaks you can get acceptable picture quality -- ratchet down the sharpness so the poor resolution is not obvious, use a 4:3 aspect ratio rather than 'stretch' the image to fill the screen, so the perspective is not distorted, turn down the brightness and restrict the color range to avoid the exaggerated and artificial hues that seem to be part and parcel of SD TV, and you get a reasonable picture on par with a decent CRT. But once you've seen good quality 16:9 HDTV content, you will be somewhat disappointed with SD sources.

This competes head to head with the high end LCD and "LED" TVs from Samsung. I think it beats them for at least two reasons. First, the Samsung models have a very glossy, "wet look" screen, which is really a distraction. Under some conditions, it gives the picture more "pop," but except in a darkened room, the glare problem is insurmountable. Second, the comparable Samsung televisions have wider and more obtrusive bezels with a brilliant piano black finish, which is made even more garish by Samsung's somewhat ludicrous red "Touch of Color" gimmickry. The Samsung design is like over the top prom wear. The 40XBR9 is the electronics version of the perfect, simple and refined little black dress.

Prices seem to fluctuate wildly -- the prices quoted on the date of this review are about 15% higher than they were when I made my purchase ten days ago. You may want to keep an eye on the market and catch the next wave of "sales." But you won't buy this TV because it is an inexpensive "bargain" -- you may buy it because dollar for dollar, it will give you the most pleasure during the years it will be in service.

TWO MONTHS LATER: Having now had the opportunity to use my Sony 40XBR9 to watch post-season baseball in HD, as well as a number of blu-ray discs, I remain as pleased with my purchase as ever. This has transformed the way we watch movies and cable programming at home. I added a Harmony One remote to the system to avoid the remote control shuffle required to operate the blu-ray player, Zvox, cable box and Sony in tandem. It all works nicely and with a minimum of effort.

XBR9 40" Review. Do I prefer Plasma? Yes.
BEFORE ANYTHING ELSE: I recommend you to upgrade your TV firmware / software as soon you receive it.[...]
Trying to get a internet cable to the TV will be a difficult task of more cases, I used an internet bridge or game adaptor that gives you the get wireless and have a cable to connect to the tv.
See it @ amazon.com:
http://www.amazon.com/s/ref=nb_ss_e_1_8?url=search-alias%3Delectronics&field-keywords=gaming+adapter+wireless&sprefix=gaming+a
This TV is good but it has a few glitches. I changed my Sony Plasma TV for this new XBR9 expecting the best of Sony, but everything that shines is not gold.
1. First and foremost, the side view angle of this TV is really low, you will not see a good resolution from a side view and it gets worst if watching regular 480i TV programming.
2. It has a lot of features: Internet browser, the possibility of download movies, listening to your music, photo viewer, weather on screen, etc. It is simple amazing. 100% the best.
3. When watching sports ON HD, this TV excels!
4. 240 MHz, fast as lightning.
5. HDMI galore connections plus 2 composites and one S-video or regular video. Also, one to connect your PC and use the TV as a monitor.
6. Sounds quality, good but I'd recommend adding a Bose speaker system.
7. Slow start, really slow...but I think, even Sony has to do its part for earth and following energy guidelines, remember your TV, DVD, phone charger will consume energy when not been used.
Important: Before buying for any Amazon sellers, CHECK THE RETURNING POLICY ON TVs.

Best value around
I went through many days of researching consumer reports and other websites before picking this TV. I understand where some people have their issues with interface and the sound but I have a small condo (900 sq ft) in San Diego. Hooking it up to my over the air antenna I get 30 stations (digital ones are so clear they blow cable away!). The sound is perfectly fine for my room at 20 (*the tv goes up to 75...so it will be more than loud enough for a regular room). The picture quality is stunning.

The only downside I would warn someone is that I also have a bluray player and if you watch a great movie with lots of CGI special effects you will now be able to tell without any effort that it's CGI (computer generated images). Watching GI Joe was great fun but the special effects jumped out at you so much it was obvious. If you watch something like WallE you won't have that problem.

I don't think I can waste money going to a movie theater now since my at home experience will be so much superior thanks to this amazing TV. If you use the Amazon on demand of Netflix (coming soon they say) you'll need a 10mps download speed. I turned off the glowing SONY logo, which looks great as long as you're not watching a movie, without a problem (three clicks) and use the TV Guide service (free) and love it! I was considering the 120hz one and and so glad I spent the extra on the 240hz - you will too!