| WELCOME TO THE SPA CLIENTELE BOOKSTORE! These "required reading" books below provide a solid foundation for marketing knowledge and strategy. Be sure to check out the other categories on the left. | ||
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| The Irresistible Offer: How to Sell Your Pr...
by Mark Joyner $14.93 If you have an "irresitible offer" defined all other marketing activies are enormously easier. | The Great Formula: for Creating Maximum Pro...
by Mark Joyner $18.76 A quick read that helps you focus on your marketing with laser precision. | Getting Things Done: The Art of Stress-Free...
by David Allen $10.40 I have used pretty much every organization "system" out there. This one WORKS to help you stay focused and organized. |
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| The 22 Immutable Laws of Branding
by Al Ries $13.16 For those new to branding, this is a basic and excellent foundation. | Emotional Branding: The New Paradigm for Co...
by Marc Gobe $16.47 Tying your brand to emotions is critical in setting you apart from your competition. | 76 Ways to Build a Straight Referral Busine...
by Lorna Riley $19.95 With any service business, referrals are THE way to inexpensively build business. But you gotta know how. This provides exce... |
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| The Tipping Point: How Little Things Can Ma...
by Malcolm Gladwell $8.97 Loved this book as it opened my eyes to the behaviors of the masses and how you can engineer your own tipping point for your b... | The Reluctant Spa Director (And the Mission...
by Skip Williams $14.96 Great example of the realities of spa management. |
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Required Reading
