Product Details

• Amazon Sales Rank: #785 in Watches
• Brand: Casio
• Model: LTP1254D-7AC
• Band material: stainless-steel
• Bezel material: silver-tone
• Case material: stainless-steel
• Clasp type: fold-over-clasp
• Dial color: silver
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 99 feet

Features

• Quartz movement
• Protective Mineral crystal protects watch from scratches
• Case diameter: 22 mm
• Stainless-steel case; Silver dial
• Water-resistant to 99 feet (30 M)

Amazon.com Product Description
This elegantly designed timepiece from the Casio Edifice series looks equally at home with a little black dress, a business suit, or as a classy touch to casual wear. The gracefully curved, rectangular dial provides a white backdrop to the dainty silver-toned dash and Arabic numeral hour markers and the delicate silver-toned hands. The silver-toned bezel and silver-toned stainless steel braided band complete the look. The band closes with a secure fold-over clasp with a double push-button safety release. This analog quartz movement watch is water resistant up to 99 feet and has a three-year battery life. This watch is backed by a 1-year limited manufacturer's warranty.

The Edifice Story

EDIFICE, a watch for intelligent people who find value in every second!

With the launch of its first watch in 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. Armed with cutting-edge technology developed for pocket calculators, Casio entered the field confident it could develop timepieces that would push watch technology forward.

Edifice Gold by Casio

The Edifice line by Casio is features European styling that allows for function and form to exist in harmony. All of the Edifice Gold Label in the Amazon.com assortment feature Chronograph, Active Dial & Multi Hand faces. Edifice Gold Label has a beauty and personality all its own. Add to that100m water resistance, and EDIFICE can be considered the worlds first truly elegant sports watch.

Edifice Gold Label = Speed and Intelligence

Edifice Gold Label is an edgy line that communicates a sense of speed.

Edifice Gold Label features a metal body with a proud, cool texture and an exquisite face design with excellent visibility.

This bold form even determines the style of those who wear it.

The Casio Story

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-Shock watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-Shock offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-Shock soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-Shock brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

Nice BUT......
I bought this watch as a gift for someone and had to return it because the watch band pinches your skin. I hate that I waited so long to return it because I lost half of the money that I put into it. I will definitely be going back to fossil. Sorry Casio the watch appears to look nice but you can pick up a better one at your local Walmart.

Perfect
I bougth for me but my mother have now, is pretty, the quality is very good, is cheaper, look like a expensive watch, the size is perfec.

Nice watch but....
This seems to be a nice watch although I wouldn't know as it arrived with a dead battery. Big disappointment! I'll have to take it to a jeweler and have the battery replaced. Not such a great deal with having to spend an extra ten dollars to have a new battery put in but it's too much trouble to send it back.