Product Details

• Amazon Sales Rank: #1473 in Watches
• Brand: Casio
• Model: AMW330-7AV
• Dimensions: 1.00 pounds
• Band material: Resin
• Bezel material: stainless-steel
• Case material: stainless-steel
• Clasp type: Buckle
• Dial color: silver
• Dial window material: Mineral
• Movement type: Quartz
• Water-resistant to 330 feet

Features

• Quartz movement
• 1 second chronograph
• Measuring mode: elapsed time; 12/24 Hour Formats
• Date display at 3 o'clock; Luminous hour and minute hand and dial indexes
• Water-resistant to 330 feet (100 M)

Amazon.com Product Description
Built tough to endure your high-energy lifestyle, the Casio Men's Analog Chronograph Dive Watch #AMW330-7AV features a striking silver dial face, which is protected by a durable mineral dial window. Promoting at-a-glance readability, the dial is adorned with contrasting hour and minute indexes, three innovative sub dials, and a handy date calendar that rests at the three o'clock position. Additional Arabic numerals, indexes, and directional coordinates embellish the stainless steel, bidirectional bezel. The 44.8-millimeter case is also made of high-quality stainless steel. Other details include a black resin band, textured for a unique twist, and its reliable buckle clasp. Accentuating your sporty look, this timepiece was designed for adventurers like you. Powered by analog-quartz movement, this watch is water resistant to 330 feet.

Development of the Timepiece Business
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.

In developing its own wristwatches Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.

Customer Reviews

Great watch for the money
I actually saw this watch at Costco, but decided to research it a little more on line before buying it. I was able to get it on Amazon for about 8 dolls. cheaper than Costco; about 46 dolls. cheaper than retail.
At $62 dolls. this is a really good watch. I really love the independent stop watch feature that it has, as well as how the minutes and hours are also counted.
The price of this watch is determined by the depth that you can use it. This watch is statically tested at 100m or 10 bars. I thought that it was perfect, because I never dive deeper than 100 ft., but I found out through research after the buy, that 100m in real life translates to being able to use it in a pool only.
But, for the money, the styling and the features, this watch isn't going to be beat on the market. The resin band is also much more comfortable than something like a G-shock.
I wear it everyday and I love it so far.

Great watch for the price
I bought this watch at Kohl's for about $30 (after sale price and coupons). Looks and functions like a much more expensive watch even at the suggested $110. The chronograph works dependably and the time keeper is very accurate. I am a fan of Casio for all the reasons above. For the price you can't beat this brand.

Good timekeeper
I got this watch at Target for about $15 more than you can find online. Right off the bat the look appealed to me so I bought it. However, when I took it home and examined it closely some of it looked slightly cheap to the eye depending on the lighting. It is still a decent looking watch though. Some men may like the lighter faced diver inspired look.

As far as functionality it works perfectly thus far (had it for one week at time of writing). The time is very precise and on the face it says Japan Movement. The chronograph works perfectly and resets nicely.

It is a relatively big and heavy watch. The stainless steel base is relatively thick and well made for watches of this class. In conclusion this is a decent value if you can get it for online prices.

Edit 9/28/08: I returned this casio for the AMW330D-1AV model which is the same except has a black face and a stainless steel band and costs a little more. I prefer the look of the black one but the bezel does not move as smoothly as the white faced AMW330-7AV model that I had.