Recommended Reading
Rengen: The Rise of the Cultural Consumer - and What It Means to Your BusinessBlink: The Power of Thinking Without ThinkingThe Tipping Point: How Little Things Can Make a Big Difference
Rengen: The Rise of the Cultural Consumer -...
by Patricia Martin
$14.96		Blink: The Power of Thinking Without Thinking
by Malcolm Gladwell
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Managing Brand EquityThe Languages of Edison's Light (Inside Technology)Building Global Biobrands : Taking Biotechnology to Market
Managing Brand Equity
by David A. Aaker
$31.18		The Languages of Edison's Light (Inside Tec...
by Charles Bazerman
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by Francoise Simon
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The Starbucks Experience: 5 Principles for Turning Ordinary Into ExtraordinaryThe The New Boss: How to Survive the First 100 DaysUp Your Business!: 7 Steps to Fix, Build, or Stretch Your Organization
The Starbucks Experience: 5 Principles for ...
by Joseph Michelli
$16.47		The The New Boss: How to Survive the First ...
by Peter Fischer
$23.10		Up Your Business!: 7 Steps to Fix, Build, o...
by Dave Anderson
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