Product Description

This text, now in its tenth edition, is clear and concise with shorter chapters that allow for flexible course organization without compromising coverage. Designed as a mid-level approach to personal financial planning, this text is written in a conversational style with many real-life examples. The life-cycle approach, practical applications, and decision-making focus are reinforced with expert advice, helpful tools, and real-life examples.

Product Details

• Amazon Sales Rank: #581687 in Books
• Published on: 2004-03-31
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 704 pages

About the Author
Lawrence J. Gitman, San Diego State University. Dr. Gitman is a prolific textbook author and has published numerous articles in a variety of finance-related journals. He is Past President of the San Diego Chapter of the Financial Executives Institute, the Midwest Finance Association, and the Academy of Financial Services. He also served as Vice President for Financial Education of the Financial Management Association. He received his bachelor’s degree from Purdue University, his M.B.A. from the University of Dayton, and his Ph.D. from the University of Cincinnati.

Customer Reviews

Excellent resource for taking financial control
I had to purchase this book for a university course I once took (several editions earlier). This book is a great resource for taking you through the personal financial planning process. This book may seem a bit intimidating but if you want personal financial success, it is worth going through the book. It will take you step by step on how to achieve your financial success. This is the best textbook I have ever purchased.

Superb Introduction to Financial Planning
I bought this book for a non-credit Financial Planning class at Florida State. I didn't stick with the class, but I'm keeping the book. It seems to cover just about everything anyone except a financial professional could ever need to know about the financial planning process. If there's a downside to the book, it's that it reads like a textbook; HOWEVER, that's what it is. AND, being a GOOD textbook, the writing is clear and understandable.

Anyone who would order this book should know that I received an e-mail today (February 24) from the instructor of the intro class at Florida State, making reference to a ninth edition. The instructor did not specifically mention this book by name. However, since [Amazon.com] is showing the eighth edition as of February 24, it may be safe to assume that this is the book the instructor was referring to.

standard par
there are a few positives and a few negatives, as im sure you are purchasing this for coursework, you already know that it is over prices as all textbooks and poorly formatted for reference. pay attention to the appendices, they will be important the whole way.