Product Description

A comprehensively updated edition of an essential guide to stock market investing

For over a decade, Jason Kelly has provided investors with the insider knowledge and time-tested strategies they need to maximize their investment programs. This thoroughly updated edition of The Neatest Little Guide to Stock Market Investing includes:
• Kelly’s Maximum Midcap Strategy, an innovative investment program that consistently outperforms the market
• Real-life examples of investment strategies that paid big dividends
• Tips from master investors like Warren Buffett, Peter Lynch, and Bill Miller

An accessible, intelligent, and highly effective approach to investing, The Neatest Little Guide to Stock Market Investing is an invaluable resource for investors everywhere.

Product Details

• Amazon Sales Rank: #371 in Books
• Published on: 2007-12-18
• Original language: English
• Number of items: 1
• Binding: Paperback
• 304 pages

Michael H. Sherman, Chairman, Sierra Global Management, LLC
The Neatest Little Guide stands alone. There is no other book on the market like this one.

About the Author
Jason Kelly wrote about a variety of topics, from computers to finance, before finding his niche in the stock market.

Excerpted from The Neatest Little Guide to Stock Market Investing by Jason Kelly. Copyright © 2003. Reprinted by permission. All rights reserved.
Foreword: This Book Always Works

The advice in this book works. It keeps you out of dangerous stocks and shows you how to find good stocks that make money over time.

I wrote the first edition in 1996 and 1997, just before the market began its steep ascent into the bubble of the century. Back then, Enron and WorldCom were talked about as must-own companies and the internet was expected to put so-called old economy companies like Wal-Mart out of business. Who would walk the aisles of a store when they could shop online in their pajamas?

Plenty of us, evidently. In the five years following this book's first publication to its update in fall 2002, Wal-Mart stock rose 181 percent while most internet startups disappeared and Enron and WorldCom declared bankruptcy. On November 29, 2002 Wal-Mart racked up $1.43 billion in sales -- on that day alone. The two leading internet merchants at that time, Amazon.com and eBay, had annual sales of only $3.62 billion and $1.02 billion respectively.

This book would have kept you out of Enron, WorldCom, and the dot com disasters. It would not have kept you out of the market's volatility, and no approach to stocks will. The market is volatile in the short term and rises over the long term. Almost all attempts to get around that basic profile involve a lot of work for nothing.

So what kind of experience should you hope for in the stock market? One like you would have had from Anheuser-Busch. I use the world's largest brewer to explain sales and price-to-sales in Chapter 7 and pointed out in the first edition that its stock was selling at a price cheaper than Coca-Cola's. Anheuser-Busch sold for $19.91 at the end of November 1997. In November 2002, more than two-and-a-half years into the bear market, it sold for $53.70, a five-year gain of 170 percent. The company's annual sales grew from $10 billion in 1995 to $13 billion in 2002, when it said in November that it was having an "excellent" year and that it expected its strong earnings growth to continue.

You want companies like Wal-Mart and Anheuser-Busch working for your money. This book shows you how to find them. Its methods win in flat markets, rising markets, and falling markets because superior companies always come out on top.

Invest in them and you'll come out on top, too.

Customer Reviews

Great Jump Start Down Investment Road!
I went from knowing very little about the stock market to having a great jump start at answering a lot of questions. He dives into the strategies of some of the best investors. Describes the basics, growth vs. value, lots of stock investment resources. I would suggest this book to any stock investment beginner. There wasn't one page that I had read that left me wondering what I had just read.

Great Book! Gets to the points quickly.
Jason does a great job of giving the 30,000 foot view of the stock market. He covers what has worked, what hasn't and what legendary investors use. He explains some of the common strategies (eg Dow Dividend Strategy). He also summaries similarities between those legendary investors.

This is a very easy book to read, with lots of information and worth every penny. I highly recommend it. A great intro to investing book!

The Neatest Little Guide to Stock Market Investing
For a person with no background in the stock market this book provides good novice explainations. However, the latter chapters are riddled with the authors self promotion, and recommendation of several ETFs rather than individual stocks. The MidCap ETFs spoken so highly of in the book with great returns (charts included) did not perform anywhere near as good as stated. In fact the the two ETFs the book champions would have earned a mere 4% over the last 5 years. You can get better performance from a bank savings account.