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Naming Your Business and Its Products and Services: How to Create Effective Trade Names, Trademarks, and Service Marks to Attract Customers, Protect (Small Business Bookshelf Series)
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14 new or used available from $3.99
Average customer review:
Rating: IN NEED OF UPDATE - AVOID
Horribly out of date book that attempts to cover everything under the sun about names and trademarks in 90 large-print pages with lots of clip art. Covers some interesting territory with its random list of things you can name your product after (symbols, mythology, history, bible, geography, literature, and puns... yep, that's it!) This is my "there is no one book that can show you how to name" book. From what I have seen so far there isn't even a good list of name classifications in print yet. There is an interesting appendix at the back that shows all the pages of an old trademark application, but it bears little relevance to naming today.
Horribly out of date book that attempts to cover everything under the sun about names and trademarks in 90 large-print pages with lots of clip art. Covers some interesting territory with its random list of things you can name your product after (symbols, mythology, history, bible, geography, literature, and puns... yep, that's it!) This is my "there is no one book that can show you how to name" book. From what I have seen so far there isn't even a good list of name classifications in print yet. There is an interesting appendix at the back that shows all the pages of an old trademark application, but it bears little relevance to naming today.
Product Details
- Amazon Sales Rank: #900885 in Books
- Published on: 1991-01
- Original language: English
- Number of items: 1
- Binding: Paperback
- 130 pages
