The Thingnamer Bookstore - Off-Topic (with Naming)

Off-Topic (with Naming)

Some books cover naming as just one of many subjects or see naming as a small part of a larger topic. This category gives you the ones we know about.

United We Brand by Mike Moser $19.77 Rating: Worth Reading If you can’t afford a consultant and are willing to put in a lot of leg-work yourself this one may be th...	Why Johnny Can't Brand: Rediscovering the L... by Bill Schley $18.95 Rating: MUST OWN. This is one of those basic books that anyone interested in branding (or naming) should refer to regularly. ...	Brain Tattoos: Creating Unique Brands That ... by Karen Post $14.00 Rating: WORTH A READ This book offers about ten pages of advice on naming - but really seems to crib much of the content from...

The Brand Gap: Expanded Edition by Marty Neumeier $14.95 Rating: MUST READ. While not focused on naming, the few pages offered on the topic are spot on. A short list of seven criter...	Selling the Invisible: A Field Guide to Mod... by Harry Beckwith $15.61 Rating: MUST READ A classic marketing and sales bible, Selling the Invisible offers about 8 pages of advice on naming - mostl...	Designing Brand Identity: A Complete Guide ... by Alina Wheeler Rating: MUST OWN This is one of the most dog-eared books we have at Stokefire. Absolutely everything about identity is cover...

The 22 Immutable Laws of Branding by Al Ries $13.16 Rating: MUST READ This is another of those bibles of the industry. Worth reading for an understanding of what branding can d...	Freakonomics [Revised and Expanded]: A Rogu... by Steven D. Levitt $17.51 Rating: MUST READ This book might not be seen as a required read by most, but we found the entire discussion on trends in nam...