Product Description

Masters of Networking know that givers gain, that creating, maintaining, and serving a wide network leads to great business and personal rewards. Generating leads and referrals, building healthy relationships, and delivering value over the long term are at the heart of networking and are critical for anyone. Packed with valuable insights and personal examples from many of today's top networkers, this exciting book shows:

Why networking is the most effective marketing tool today.

The characteristics of the most successful networkers.

How the world's best networkers leverage and maintain their networks.

How you can build a successful networking lifestyle through effective communication, long-term partnerships, and word-of-mouth marketing.

Product Details

• Amazon Sales Rank: #250656 in Books
• Published on: 2000-10-25
• Original language: English
• Number of items: 1
• Binding: Paperback
• 200 pages

Features

• ISBN13: 9781885167484
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

From the Inside Flap
Did you ever wonder why some people are more successful than you? Why they always seem to get better deals, more sales, bigger promotions, or just live a better life? This is especially frustrating if you feel you are better qualified, have more skills, or offer a better product. Often you may be tempted to explain away their success as simple luck or the result of being in the right place at the right time.

Scratch the surface and you will discover that most of these highly accomplished people are just ordinary folks -people like you and me - who happen to possess highly refined networking skills.

Successful people do not achieve their success on their own instead, they surround themselves with a well-developed, sophisticated support network. Find out what they do. How they do it. And how you can be a Master of Networking.

About the Author
Ivan R. Misner, Ph.D., is the founder and CEO of BNI (Business Network Int'l.), the largest business networking organization in the world. Founded in 1985, BNI now has thousands of chapters throughout North America, Europe, Asia, and Africa. Each year, BNI generates millions of referrals resulting in hundreds of millions of dollars worth of business for its members. Dr. Misner's Ph.D. is from the University of Southern California. He has written four books, including the best selling The Worlds Best-Known Marketing Secret. Dr. Ivan Misner is also on the business administration faculty in the California State University system. Called the "Networking Guru" by Entrepreneur magazine, Dr. Misner is a keynote speaker of major corporations and associations throughout the world. He has been featured in the Wall Street Journal, Los Angeles Times, New York Times, CEO Magazine, and numerous TV and radio shows, including CNBC television. He and his wife, Elisabeth, live in La Verne, California.

Don Morgan, M.A., is the founding national director of BNI Canada and executive director of BNI Chicago. In his thirty-year career as an organizational consultant, psychotherapist, educator, and entrepreneur, he has focused on using communication tools to help people and organizations achieve their goals. With his master's degree in community mental health, Morgan has provided direction for many new businesses in the health care, retail, and service industries. He has received honorary recognition, from the Ontario Ministry of Health for his community mental health services. He has taught at the University of Western Ontario and other colleges. A talented speaker, Morgan turns his unique analytic perspective and humor into thought-provoking motivational presentations. For the past fifteen year, Morgan and his partner, Olympic skier Nancy Holland, Have worked to develop word-of-mouth marketing strategies for there BNI clients. They live in Toronto, where they are both passionate about skiing and sailing

Customer Reviews

This book is overrated
Preamble: The book is overrated. Granted that the rating should actually be better than the 1 star I am giving it, but I have never read a book rated 5 stars that is as bad as this book. Consequently, the purpose of this rating is to reduce the overall score.

Gripes with the book
- Its more about why one should network, rather than specific methods of how to network
- The book alludes to all these famous personalities but one somehow gets the feel that quite a few passages are deliberately inserted not for their relevance but so the individual's name can be inserted on the front cover.
- The marketing of this book is overzealous

More like 2.5 Stars
I was a little surprised that most of the chapters were about how successful networking has been for people. I already agreed that networking would be helpful, so why try to convince me? The essays were helpful to illustrate some points, but the book could have been more concise. After a while the essays became annoying as you could have substituted any name and any profession. And, if there was one more reference to BNI, I would have...

I was about to give up on this book until I got to Chapter 9. There were some very helpful tips that pointed out what I was doing wrong and where I needed to improve. But as with anything, networking takes practice. I would check this out from the library before buying.

Where's the beef?
Masters of Networking offers some warm and inspirational stories, but fails to serve up meatier content. I found many stories about the greatness of networking, but few articles that offered effective strategies.

I also didn't like the books tendency to be repetitive to a fault. For example a lot of the articles tell you not to be a "bore." This is an important fact, but I am smart enough to get it the first twenty times.

I enjoyed this book, but it didn't help me much....although it did allow me to write a review with a lot of buts.