Product Description

The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills:

• Leadership
• Marketing
• Money
• Management
• Lead Conversion
• Lead Generation
• Client Fulfilment

Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.

This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing.

Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine!

Product Details

• Amazon Sales Rank: #22651 in Books
• Published on: 2007-02-19
• Released on: 2007-02-20
• Original language: English
• Number of items: 1
• Binding: Paperback
• 464 pages

Features

• ISBN13: 9780060723231
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.
• Click here to view our Condition Guide and Shipping Prices

Customer Reviews

Love or Hate, Invaluable or Garbage... You Decide
This book is a natural buy if you, like me, have read E-Myth: Revisited and absolutely loved it. This book is full of invaluable information, however, it suffers from the greatest flaw ever - it is the most annoying and painstaking read ever!!!!!!!

Let me give you an example of what I mean by rewriting my first paragraph in this book's style:

This book is a natural buy if you, like me, like all the other entreprenuers out in the world, who like Susan from the first book, who wants to know more information, and join the thirty some thousand other entreprenuers like them, after you have read the first book E-Myth: Revisited, and absolutely loved it, thought that it was inspiring, insightful, and was written in a well thought out, interesting, easy to read way, and want to read more about building a world class company, one which is measurable to the likes of other world class companies, companies who have succeeded, companies who have applied these principles, who have leaders who understand these qualities and have the spirit, perserverence, energy, ability, vision, and committment to success, both personally and professionally.

90% FLUFF and 10% GOLD

But then again... the 10% is still pretty darn good if only you can stand reading through the other crap he writes. If the price of the book is in direct correlation to the number of words he writes then this book should be worth only like $2-3 dollars max because the rest is useless trash, garbage kept past the date of pickup, stinking of fish from two days earlier, of which you should have thrown out earlier rather than later, but of course you did not for you procrastinated, took your jolly good time, rested when you should have worked, gotten off your lazy ass, to throw this trash away, yesterday, the day the trash was to be picked up by the trash man...

Damn... I'm infected by this cursed writing style, this style which [SHUT UP!!!!!!]

I digress... buy it if you can stand this style of writing, of digressing, of adding more to a sentence, a style of clarifying things more than is needed, when things are clear they can be made clearer by adding more words, for the more words you add the clearer the meaning, the more words the less likely you will misunderstand... You know what I mean?

The Cult of Michael Gerber
Well, I really wanted to like this book. I own Gerber's other E-Myth products and I was looking for a main course, some meat after the fluffy appetizer in the other books. I was very disappointed. While Gerber is a very intelligent man with wisdom and alot of insights, he loves to tell longwinded stories that don't enhance the material. After reading this book you will almost be convinced that Gerber was paid by the word. Gerber's essential idea is that most small business owners work "in their business" and not "on their business" and how they should systematize and build a "franchise prototype" so that the business runs efficiently.

You will also find out that this product is a lead in to signing up with a coach at the E-Myth Mastery website if you want some real "meat and potatoes."

I am convinced that if I plunked down the dollars needed for one of Gerber's coaches, I would probably be dealing with a low paid employee that is using Gerber's "operations manual" as he teaches that your business should be able to be run by low level employees that work the business systems.

I also get the feeling that if I did sign up for Gerber's coaching, I would probably be lead to sign up for a month long summit with Michael Gerber on some Polynesian island where all of the real secrets will be finally revealed.

While the principles in all of the books are sound, it is tantamount to telling you to look both ways when crossing the street and then telling you the hows, whens and whys of looking before crossing the street and drawing out the importance through example and story telling when you got the message in the first sentence. Enough, what is on the other side of the street? You won't find out in this book.

Do yourself a favor. Buy the E-Myth Revisited, learn the basic principles and then use your own mind and gut to lead you to the next level. I have a feeling that there are many entrepreneurs that get sucked into the "Cult of Michael Gerber" and roam the Earth searching endlessly for some specific information about how they can apply Gerber's principles to their business. I wish those lonely wanderers good luck.

Can't believe I'm writing this...
I am a big proponent of Michael Gerber, and agree with most of his observations which I read and have re-read in the Emyth Revisited. It is my policy that my new clients must agree to purchase and read the Emyth Revisited - or I won't take them on. That book to me is that good. So I was very interested in ordering the CDs for his latest venture.

All I will say is this. There were 6 hours of CDs to listen to. However, they have about 2 hours worth of very good information in them. They are VERY VERY wordy. And I had to force myself to continue to listen.

I say, pass on this CD, don't purchase the book - AND purchase the Emyth Revisited. Unless, at some point the book and CD are re-edited.