Product Description

All that money you spend on advertising: does it work? Of course it does. But what form of advertising is the most effective of all? Television? Radio? Newspapers? Billboards?

To answer the question about your advertising, consider this: Which of the advertisements you use, when seen by one person, is most likely to result in business? The answer may surprise you, because it's one of your least expensive and smallest ads, dozens of which will fit easily into your pocket or purse: your business card.

When you hand someone your business card, you're setting in motion a chain of contacts that can become a new branch of your network. That's why you want your card to be attention-getting, pleasing, informative, and memorable - so people will look at it, comment on it, pass it around, and keep it handy. And the next time someone needs your products or services, they'll remember you.

Product Details

• Amazon Sales Rank: #705609 in Books
• Published on: 2003-05-01
• Number of items: 1
• Binding: Hardcover
• 176 pages

About the Author
Ivan R. Misner, Ph.D. is the founder and CEO of BNI (Business Network Int'l.), the largest business networking organization in the world. Called the "Networking Guru" by Entrepreneur magazine, Dr. Misner is a keynote speaker for major corporations and associations throughout the world and is on the business administration faculty at Cal Poly University in Pomona, CA. He has written six books, including "The World's Best Known Marketing Secret" and the New York Times bestseller "Masters of Networking".

Candace Bailly has been an executive director of BNI for the Oregon and Southwest Washington regions and regional director for the San Diego region. She was a contributing author for "Masters of Networking". A former naval intelligence analyst, she has also written articles for naval intelligence publications.

Dan Georgevich has been an executive director of BNI since the mid-'90s, mostly in Michigan. In this role, Dan supports more than 100 BNI chapters, helping business professionals increase their sales. He has spoken to audiences worldwide about the art of building a business by referral.

Customer Reviews

The most important business tool comes too life, finally!
The number one problem for a small business owner is knowing how to effectively market themselves within a limited budget. For all professionals in business that are looking to grow their business, marketing and positioning yourself in your geographic area is of the utmost importance. This book addresses the most important and effective marketing tool available to every business person: the business card. Your business card is like a website, no matter what size your company you can make as strong a first impression and memorable impression as any competitor.
This book not only talks about the importance of a business card and how to design it effectively but it contains full color business cards on page after page.
I spent a lot of time on the design of my business card and I thought I covered all the bases. After reading this book and using it as a reference guide I see how I can make my business cared, the most important marketing tool I have, more effective. Anytime I can make any part of my marketing or sales process more effective I take advantage of that.
There are not many business books that come out today that can really have a direct effect on your business, this one can. This is the best book I have ever seen on business cards because of its written content and beautiful visual examples of unique cards from around the world.
If you want an effective way to increase the marketing and sales of your business pick up this book and get to work on making the marketing collateral you put in people's hands a business builder.

Business Cards as a Marketing Tool
At face value, this book is colorful and easy to flip through. The lessons should be taken seriously. They give excellent examples of how to improve the effectiveness of business cards.

I also enjoyed the introduction - history of business cards.

An easy read with lots of good information.

Great place to start!
If you're looking for ideas to develop your business card, then this book is a great place to start. Lots of hints and tips for what makes a good business card stand out amongst all the others. Highly recommended reading.