Product Description

Straightforward guide to building marketing programs

This no-nonsense, hands-on guide is the entrepreneurial marketers’ battle plan for a successful marketing program. Marketing for Small Business Made Easy contains specific action steps and to-do lists for every step of the marketing process. Real-world anecdotes and specific examples from well-known start-ups demonstrate the book’s practical skills. Author Kevin Epstein cuts through the buzzwords and marketing jargon to offer you cutting-edge advice on a variety of traditional and high-tech tools, from billboards to blogs.

Product Details

• Amazon Sales Rank: #530859 in Books
• Published on: 2006-05-30
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

Review
200+ pages of pure gold. -- Michael McLaughlin, Author,

Brings the treasured lights of clarity and wisdom to a complex topic... written with warmth, wit and valuable insight. -- Jay Conrad Levinson, father of Guerrilla Marketing

For first-time entrepreneurs, the first line item in their marketing budget ought to be the $20 for this book. -- Chris Shipley, DEMO

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Customer Reviews

Marketing is never easy...but this is an easy-to-read, excellent guide
No time to read a boring marketing how-to? Want to get your marketing program off the ground for your business? "Marketing Made Easy" is a handy resource and one I'd recommend to just about anyone.

This book covers a broad ground from all kinds of businesses, so it's helpful as an overview on how to get buzz going, how to pick what kind of media, what kind of event and how to measure your results no matter if you are in kids as in "day care" or kids as in "raising goats for the meat specialty market." Or if you are a marketing manager in a corporation or small business.

The book takes you through a "SWOT" (strength, weakness, opportunity and threats analysis) to making an action plan. Then there are examples on what kind of advertising and campaigns might work and how they are measured for effectiveness, and what kinds of feedback from customers you might want to look for.

This is a very basic text in terms of marketing yet it is quite complete in the scope. If you are starting marketing as an entrepreneur, I'd recommend this book be on your "must-read" list and one that you crack open frequently. It's a very well-organized text and easy and fun to read. Big thumbs up.

finally! something i can use
this book really cuts to the quick in a great way. it breaks down business theories one typically hears about in the classroom and articulates/applies them into real world situations. it's practical and incisive--perfect. i bought 3 copies for my interns this summer to augment their business school and summer jobs. not only perfect for interns, but my high school family friends who are thinking about business, neophyte entrepreneurs, and my girlfriend, who is always asking me about various theories from business week...

Good stuff
I have seen this author in action consulting, and I have to say he has really solid, common-sense, practical advice. He has the gift of making complex subjects clear and straightforward.