Product Description

This fun, practical book shows how to use nine memory hook themesto make you stand out from your competition. Packed with proven examples from many types of businesses and professions, it provides lots of ideas for crafting your own "7-Second Marketing" hook.

Product Details

• Amazon Sales Rank: #695963 in Books
• Published on: 1996-01-25
• Original language: English
• Number of items: 1
• Binding: Paperback
• 159 pages

Customer Reviews

This book makes 'the Obvious' startling News!
I bought this book with some skepticism. After all, if it only takes 7 aseconds to market something, why does a whole industry exist to help the would-be entrepreneur spend a whole lot more? On reading the book the term 'catch-phrase' takes on a new (and profitable) meaning. Every telesales person knows that he/she has about 4 seconds at the start of a cold call to get the prospect's interest and the 'initial benefit statement' which helps can be difficult to create. 'Seven Second Marketing' shows the reader how to create not just a general IBS but one which will stick in the mind of the prospect after the call is concluded - and still be there when the Sale Process is continued at a later date. The essence of the memory hook, as Dr Misner describes it, is that it is short, relevant AND memorable. This book shows how to create one and I recommend it strongly to anyone who needs to be remembered by first-met acquaintances, business or social (or even political!) Since reading this book I purchased two other books by Dr Misner and both have contributed to my success as a self-employed businessman. See the Amazon Index for details of these books. Happy Marketing!

Why do you need to read this book?
Have you ever been to a business meeting or social gathering, been introduced to someone then, just five minutes later, can't remember what their name is or what their business is? Read this book and your name and business will be remembered by everyone, whether the gathering is five or fifty or more people.

Great Memory Hooks
This book is full of great memory hooks that have helped my business. At first I thought it seemed a little awkward and now naturally use the memory hooks in this book on a regular basis, even in my social life. I definitely recommend this book.