Product Description

The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services.

In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.

Product Details

• Amazon Sales Rank: #448397 in Books
• Published on: 2003-12-01
• Format: Illustrated
• Original language: English
• Number of items: 1
• Binding: Paperback
• 475 pages

From the Back Cover

Your One-Stop Guide to Becoming a Marketing Genius!

The Ultimate Small Business Marketing Guide is packed with 1,500 great marketing tricks guaranteed to boost your sales revenues, profits and customer loyalty. It's the most authoritative and comprehensive marketing book you can buy, filled with marketing tricks and secrets that top business and sales professionals use daily to devour competitors, close more sales, win new customers and keep them coming back.

No marketing stone is left unturned in this meaty volume. The essentials are covered in chapters on research, planning, competition, customer service, advertising, direct marketing, public relations, networking, prospecting, closing, creative selling, Web sites, trade shows and many other topics.

• Hundreds of Internet resources that provide even more marketing ideas
• Handy checklists and sample forms to use in your business
• Icons for each marketing idea keyed to financial, legal, and other aspects of implementing the idea

Use the Ultimate Small Business Marketing Guide to propel your business light years ahead of your competitors, and boost your revenues through the roof!

About the Author

James Stephenson has fifteen years of small-business, marketing and sales experience, is author of Entrepreneur's Ultimate Start-Up Directory and operates Stephenson & Stephenson, a consulting firm providing small-business owners with creative, results-based marketing solutions.

Customer Reviews

Lots of Great Marketing Ideas!
Business and sales people working with tight marketing budgets like me will find this book very useful because about half of the marketing ideas are very smart, but inexpensive. I have used some ideas about cross-promotion from the book, and within days it helped me land a few thousand dollars worth of new sales, an amazing return on investment!!! For the most part the marketing suggestions are very simple and belong in the "why didn't I think of that file," but there are some that are more advanced and likely better suited to fortune 500 marketers with monster advertising budgets. Chapters cover marketing ideas for sales, advertising, public relations, retailing, marketing planning, websites and e-commerce, trade shows, competition, and customer service ideas. The author has even created a symbol guide which indicates things such as the approximate cost to implement the marketing idea, and if the idea is a do-it-yourself job, or if you should call in professional help. The book also contains many additional sources of marketing information, ideas, associations, and services. My only complaint is that there is so much information in the book that it is a bit overwhelming if you try to take in too much at one time. This book is my new marketing library.

The Best $20 Bucks You'll Ever Spend!
I have operated a successful business for twenty years and have purchased a countless number of books on sales and marketing topics and must admit that this is the first time that I have ever been compelled to comment on a book. This is HANDS DOWN THE BEST MARKETING BOOK AVAILABLE, PERIOD! If you are looking for fast, easy, and inexpensive ways to sell more then I highly recommend that you get this book.

Ten times more useful than guerrilla marketing
If you are looking for clear and concise marketing information and ideas that will have a positive impact on bottom line business profits or sales commissions, this is the book for you. Having purchased and read The Ultimate Start Up Directory, and The Ultimate Homebased Business Handbook, I have become a big fan of the author, because his business and marketing ideas are always right on the money.