Product Details
Consumer Behavior: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)

Consumer Behavior: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)
By Del I. Hawkins, Kenneth A. Coney

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Product Details

  • Amazon Sales Rank: #77077 in Books
  • Published on: 2003-07
  • Original language: English
  • Binding: Hardcover

Customer Reviews

Informative5
This book is very informative...I would recommend it if you are a grad. business student (e.g. MBA or MA MGT) because there is a lot of general info. which is necessary to know throughout the program. This book is not specific to one class (as are most text books), but can be used periodically throughout the entire program of study because it is very versatile.

Interesting that after six editions I'm the first.4
This book is a must read for any student in a graduate Integrated Marketing and Communications course. I especially found chapter 20 on marketing ethics informative and usefull for any individual planning on making marketing a career. The graphics are colorful and subject matter is presented in a useful and interesting manner. The questions and discussion formats at the end of the chapter make this textbook an easy use for instructors. Questions for discussion and assignments can be used directly from the book to the students. Makes homework interesting for the class and a snap for the teacher.

Looks Good4
Got here just in time for my class. Book is in good condition, and was nice and cheap. Couldnt have chosen a better place to buy.