Product Description

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for two reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience and (2) We Listen. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 400 professors and their insights and experiences are evident on every page of the revision. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Product Details

• Amazon Sales Rank: #71429 in Books
• Published on: 2004-01-15
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 768 pages

About the Author
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

Customer Reviews

truth in advertising
I was told I would get the cd rom that comes with this book and I didn't get it. Two weeks ago I gave Katie Verhalen the opportunity to fix this problem by emailing her through this site, I got no response. I'm still waiting for what was promised: The cd that goes with the book!

Something similar perhaps?
Business Basics Bestseller 1: The Easy, Interesting, Open-book Look at the Game of Business Numbers! 2nd Edition

When you seek to understand business, you can go with the long version or the short version. If you never had the financial side of a business explained to you before, you could consider "Business Basics Bestseller 1" as a 150 page starting point. This is not a suggestion that you substitute it for this book, just that you check it out as well. The BBB #1 book was written by a guy who teaches this stuff to everyone from shop floor employees to directors in companies. He's got a practical insight on how to get the right points across in a very entertaining way.

BBB #1 will introduce you to the basics of business including the terms behind the numbers and where all the financial statements and formulas come from. That's a big help before you plow into a full-fledged business text. Search for "Business Basics Bestseller 1" and add it to your consideration. It can be one of your best investments. At less than 150 pages, you can enjoyably zip through it.

Worthwhile elementary text.
This book covers a lot of ground, so if it starts with some awfully basic stuff, that's okay. The only real complaint that I have is that the authors are a bit too rah-rah for my taste when discussing marketing, but then, that's probably par for the course; everybody who is into marketing tends to go overboard on the bubbly, fake energy. That, and the fact that they demonstrate an astounding lack of understanding of basic arithmetic when they assert that "while saving 2% by paying a bill early may not sound like much, doing it over the course of a year will save you 24%".