Product Description

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for two reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience and (2) We Listen. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 400 professors and their insights and experiences are evident on every page of the revision. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Product Details

• Amazon Sales Rank: #208104 in Books
• Published on: 2004-01-15
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 768 pages

About the Author
Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

Customer Reviews

Another edition change?
As a college professor, it upsets me when book authors and publishers change editions so frequently. There is a new editon of this book coming out (perhaps it already has). C'mon-how much about basic business has since 2001? It seems a ploy to not only charge students more money (and disallow them to buy a used edition) and force professors to change the lesson plans for the course-based on changes in a couple of chapters.

The book, however, is well written and provides good examples and case studies.

Priority should be teaching, not exploiting students.
Good organization and readability does not excuse publishers from using their business knowlege to stick it to students. The "description" here doesn't do anything to change that impression. Perhaps this book should have been called "How to Make a Killing in Academic Book Sales" Obviously book buying is a new hazing rite for American students. "Yes, sir, may I have another!"

truth in advertising
I was told I would get the cd rom that comes with this book and I didn't get it. Two weeks ago I gave Katie Verhalen the opportunity to fix this problem by emailing her through this site, I got no response. I'm still waiting for what was promised: The cd that goes with the book!